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Naked Brand Group and Bendon Limited Announce Form F-4 Registration Statement Declared Effective By SEC, Mailing of Definitive Proxy Statement/Prospectus for Proposed Business Combination

Naked Brand Group Inc. (NASDAQ:NAKD) and Bendon Limited (“Bendon”) today announced that the registration statement on Form F-4

Naked Brand Group Inc. (NASDAQ:NAKD), an innovative fashion and lifestyle brand, and Bendon Limited (“Bendon”), a global leader in intimate apparel and swimwear, today announced that the registration statement on Form F-4 filed with the U.S. Securities and Exchange Commission (“SEC”) by Bendon Group Holdings Limited (“Holdco”) on March 20, 2018, as amended, was declared effective by the SEC on April 26, 2018. The registration statement was filed in connection with the proposed business combination of Naked, Bendon and Holdco. The registration statement includes a definitive proxy statement of Naked and a prospectus of Holdco. The definitive proxy statement/prospectus and other materials are available on Naked’s website at ir.nakedbrand.com, as well as at http://proxyvote.com/ and with the SEC at www.sec.gov.

The special meeting of stockholders of Naked to consider and vote upon the proposed business combination will be held on May 31, 2018, at 10:00 a.m., Eastern Time, at the offices of Duane Morris LLP, Naked’s counsel, located at 1540 Broadway, 14th Floor, New York, NY 10034. Stockholders of record at the close of business on April 17, 2018 will receive the definitive proxy statement/prospectus and will be entitled to vote by proxy or in person at the special meeting. Stockholders should review the definitive proxy statement/prospectus and other proxy materials carefully. Stockholders that need assistance or have questions about voting their shares should contact Morrow Sodali, at 800-662-5200 or [email protected].

Holdco is not currently a public company and has applied for listing on the Nasdaq Capital Market to be effective at the time of the completion of the business combination. Completion of the business combination is subject to certain conditions, including approval by Naked’s stockholders, the approval of Holdco’s application for the listing of its shares on the Nasdaq Capital Market and other customary closing conditions and regulatory approvals. There can be no assurance that Nasdaq will approve Holdco’s listing application.

About Naked Brand Group Inc.:

Naked was founded on one basic desire – to create a new standard for how products worn close to the skin fit, feel, and function. Currently featuring an innovative and luxurious collection of innerwear products, the Company plans to expand into additional apparel and product categories that exemplify the mission of the brand, such as activewear, swimwear, sportswear and more. Naked’s women’s and men’s collections are available at www.wearnaked.com, as well as through some of the leading online retailers and department stores in North America, including Nordstrom Dropship, Bloomingdale’s, Dillard’s, , SaksFifthAvenue.com, Amazon.com, and Chico’s, among others. Renowned designer and sleepwear pioneer and Chief Executive Officer, Carole Hochman, leads Naked from its headquarters in New York City. http://www.nakedbrands.com/

About Bendon Limited:

Bendon is a global leader in intimate apparel and swimwear renowned for its best in category innovation in design, and technology and unwavering commitment to premium quality products throughout its 70-year history. Bendon has a portfolio of 10 highly productive brands, including owned brands Bendon, Bendon Man, Davenport, Evollove, Fayreform, Hickory, Lovable (in Australia and New Zealand) and Pleasure State, as well as licensed brands Heidi Klum Intimates and Swimwear, Stella McCartney Lingerie and Swimwear and Frederick’s of Hollywood Intimates and Swimwear.

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