Image via @nabufit
More people are trusting their health apps than they are trusting their doctors. In fact, a report by Parks Associates showed that most US adults with a web-enabled smartphone have at least one fitness app on their smartphone. Millennials are driving the demand for high-quality fitness apps. They want an app that provides detailed analysis, performance guidance and help in accomplishing their goals. Fitness apps are going to have a large impact on public health going forward and many consumers are now searching for the apps and workouts that really stand out. NABUFIT Global Inc. (NBFT) is a fitness app truly unique because of its ability to combine customized fitness with celebrity athletes that already have a built-in following.
NABUFIT and its training portal offer individual workouts from professional trainers, health gurus and international sports superstars. In February, the company debuted workout routines and videos from Sir Mo Farah, a multiple Olympic, World and European champion. Farah is considered to be the United Kingdom’s greatest athlete who just added more hardware to his mantle with two gold medals in Rio.
Farah shot the workouts in Ethiopia and each video offers a unique method for runners to improve their skills. As an ambassador to the brand, Farah said this about the launch of the videos, “I am very honored to be part of the NABUFIT lineup of legends and to be a part of the success NABUFIT is already experiencing. I look forward to sharing these unique workout routines with my fans as well as NABUFIT’s growing subscriber base.”
Celebrities Motivating Healthier Lifestyles
NABUFIT completely understands their current user base. While the company has users ranging from 18-65 years old, its core demographic seems to be those in their mid-20s and early 30s who want to work out with their sports heroes and favorite players. NABUFIT brand ambassadors like Farah, Neymar and Peter Schmeichel will bring a lot of visibility to the company.
“The reason we choose to have famous sports stars on the app is because we see ourselves as a global online company,” Brian Palm Svaneeng Mertz, CEO of NABUFIT explained in an interview with Equities. “We are going after ambassadors with reach that have a lot of followers on social media. For example, Neymar has 100 million followers, and he does marketing for us on social media. So that gives us a lot of downloads, it gives us a lot of users.”In that same interview, Mertz added, “We are going after ambassadors with reach that have a lot of followers on social media. For example, Neymar has 100 million followers, and he does marketing for us on social media. So that gives us a lot of downloads, it gives us a lot of users.
However, the company is looking to grow its reach and impact other important demographics. “We actually have users all the way down to 18, up to 65,” Mertz says. “In the app, we also provide senior training, actually, with Peter Schmeichel, who’s a little bit older, so we target everyone – everyone with a busy lifestyle, where they can’t go to the gym every day. They can work out with NABUFIT at home, in the park, whenever they want.”
The company intends to let these international sports stars inspire younger users, so they can work to implement their larger goal: building an online community centered on healthy living.
Getting Bigger, Stronger, Faster
Building an expansive community of users centered on fitness and wellbeing is the real goal of the NABUFIT platform. The company is combining the most comprehensive technology and highly engaging material to change lives and motivate people to be their best.
As NABUFIT develops, it intends to expand into the large global markets like China and Europe. The company already had a successful launch to their app, with more than 500,000 downloads and 100,000 followers, but its management team is looking toward a big growth strategy. Adding more international superstars – especially those that resonate more in their US market – is a near-term goal of the company. In order to attract a global audience, NABUFIT has plans to diversify its program offerings as well.
“We would like to go into other sports areas,” Mertz says. “Today, we have soccer, we have running, we have table tennis, but of course, basketball would be a great way to crack the US market.”
NABUFIT will next look to take the amazing exercises they create at their IT LAB in Fredericia, Denmark from the app to televisions worldwide.
“Next quarter, we will release a product where we can connect to the TV at home and we connect software where you can measure how you do your exercises – if you do it right, if you do it wrong, and we will give you feedback,” Mertz said.
NABUFIT is an exciting company with a clear business model that should benefit both consumers and investors.
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