MVI Marketing Research Shows Classic Luxury Brands Among Wealthy Millennials' Favorites

Marketing Weekly News |

By a News Reporter-Staff News Editor at Marketing Weekly News -- Some classic luxury brands are starting to capture favoritism among the USA's growing wealthy Millennial consumer segment according to a consumer research study conducted by MVI Marketing LLC (MVI) in .

This press release features multimedia. View the full release here: Jimmy Choo shows clear leadership in the shoe category among wealthy Millennial consumers (Graphic: Business Wire) Rolex, Jimmy Choo and Tiffany are showing the strongest leadership positions in their respective product categories (Watches, Shoes, Jewelry).

"In this study we asked wealthy, younger, male and female consumers in the USA, to pick their luxury brand favorites in key product categories," stated Liz Chatelain, President of MVI.

Product categories researched in this study included: Fashion (apparel), Shoes, Handbags, Jewelry, Watches, Hotels, Automobiles and Eyewear.

"While some categories had clear outlier favorites, the majority including Fashion (apparel), Handbags, Automobiles, Hotels and Eyewear are all white spaces looking for brand leadership," continued Chatelain. "It's a significant opportunity for brands to penetrate this growing wealthy consumer segment that will drive purchasing power for the next 30 years."

The research study and report titled Luxury Brand Favorites of Millennials is among the first designed to capture a benchmark understanding of the brands achieving penetration with this emerging consumer segment.

MVI conducted this research online from with 978 male and female respondents, 25-40 years of age, $80,000 household income and higher.

With this study and report MVI has launched LuxConsumer, a new research service assisting luxury brands to better understand and communicate with younger luxury consumers.

The full report is available at View source version on

Keywords for this news article include: Advertising, Automobiles, Transportation, MVI Marketing LLC.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2017, NewsRx LLC

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Emerging Growth

Invictus MD Strategies Corp

Invictus MD Strategies Corp is focused on two main verticals within the Canadian cannabis sector under the Access to Cannabis for Medical Purposes Regulations having investment in Acreage Pharms Ltd.,…