Mezzi and Demi Lovato Represent Brand Recognition at its Finest

Kal Kotecha  |

MezziBrand Group (TSXV: MZI) (MEZZI) is an up and coming company that is revolutionizing both the tech and accessory space by uniquely combing them into one. MEZZI was founded with a mission to accessorize a millennial, aged 18 to 35, from head to toe - what a great market to focus on and tap into! It combines the power of social media marketing with celebrity marketing. On August 24th, 2016 Pop Star, Demi Lovato posted to her 45 million Instagram fans that her new favorite bag is a MEZZI.

All of MEZZI's bags feature integrated seamless technology. "Charge your iPhone battery 3 full times before needing to charge the bag. In-Bag light makes it easy to find your credit card in your bag at night. Custom pockets keep your tech organized & scratch-free."

Why We Like Mezzi

• MEZZI is positioned as a brand management roll-up play focused on fast-growing millennial accessory brands.
• MEZZI has 2 wholly-owned brands: MEZZI Smart Luxury and Capital Eyewear.
• MEZZI Smart Luxury is disrupting the handbag category just at the right time as Michael Kors (KORS) falls out of favor there has been a vacuum for the next advanced-contemporary accessories brand - this one is revolutionary as they integrate technology like phone chargers, location trackers and bluetooth speakers - truly a wearable for women.
• Revenues are growing substantially and appear to be on pace to distribute between 5 and 7X more handbags than last fiscal quarter.
• MEZZI is working on finalizing acquisitions with a couple of eyewear brands that combined with current growth multiples could see their revenues grow to north of $10M next year.
• They are following a proven model, as Aritzia (ATZ) recently went public raising $460M in it’s IPO on the TSX - they built a retail model by incubating 10 wholly-owned brands in the fashion and accessory sectors - MEZZI is poised to grow much faster as they are more focused on e-comm rather than traditional bricks and mortar storefronts.
• Tested some celebrity marketing in the fall with Demi Lovato and rumor has it this was a highly successful test and will be ramping this up again once the busy holiday season is over.
• The sector is poised to see much consolidation and we like the roll-up model. Bedrock Capital out of Texas has been backing brands like Detroit’s Shinola and plan a billion dollar IPO in 2019.

Fiscal 2016 revenue was over $400,000 and fiscal 2017 is projected to be at least 5x that. There is about 70 million shares outstanding. The stock is currently trading around $0.11.

I currently do not hold shares in MEZZI but may do so. I have been paid by the company so I am biased but I do like the company. Do your own due diligence.

For more information, please visit their website: MEZZI

Happy Investing!

Dr. Kal KoTECHa


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