Matthew Loughran, CMO of Uulala interview with Matt Bird at Humanity 2.0 (Vatican City)
- Humanity 2.0 main goal is to ensure human flourishing
- Uulala commits to onboard 1 million migrant refugees to their platform by 2020
- Growing and scaling in Mexico, US, Canada, and Latin America
INTERVIEW TRANSCRIPTS: Matthew Loughran, CMO of Uulala with Matt Bird
Matt Bird – Show Host, Traders Network Show: 00:00
Welcome back to the Traders Network Show and our continued coverage of the Humanity 2.0 event. I’m Matt Bird. We’re broadcasting worldwide for the Vatican for Equities.com and our affiliate partners. My next guest is the chief marketing officer for Uulala, Matthew Loughran. Matthew, welcome to the show. So we can go into Uulala all day long, you’re doing some amazing stuff there. But you and Uulala are a part of the reason this event is even taking places because of you guys, you along with Google and Cisco you guys have sponsored and to help lift this event to where it’s at now. You’re a continuous advocate for impact in social impact initiatives. And more importantly, we got a big message being delivered here that’s right inside and I got to see Matthew Sanders, initial address unfortunately think did see much more of that. I was hoping maybe you can give us a little bit of feedback. You could tell our audience about what’s going on inside, which we expect a bit later on. I think you’re on a panel if I’m correct. I’m going to take a little later, maybe tell us about that. But let’s start from the top. What are we seeing inside right now?
Matthew Loughran – Chief Marketing Officer, Uulala: 00:52
We’re seeing some fabulous stuff going on inside right now. It’s, I think a great mind-meld of individuals from around the world, both faith base, government, NGO, fortune 500 kind of aligning for human flourishing. So what does that really mean? Right? Everyone’s bringing their best to actually strive humanity forward, which is why there’s called Humanity 2.0.
Matt Bird – Show Host, Traders Network Show: 01:32
Oh, now are we seeing, I’ve used this term before, but I mean I see kind of a convergence of you know, private industry. This is resembling a lot like the UN SDGs, but on a more faith-based level, there’s a much more meaning behind. This is a little bit more of a, I think, the term is triple bottom line, but there was more personal and integration on this than we’ve seen in the past with you and SDGs and those kinds of initiatives. Can you tell us a bit about how you see some of the companies integrating with the initiative? The event here in the foregoing, agendas?
Matthew Loughran – Chief Marketing Officer, Uulala: 02:17
Yeah. Um, one thing, it’s actually a secular, so it’s not just faith base. It allows humanity to chronology actually connect with all types of people. So it’s not just secular per se. And then kind of moving forward and who’s here and we have partners here, right? For us and other organizations here, it’s about building that partnership. So for us as you know, getting network effects of faster, right, aligned missions to get things access faster, to help more individuals at the bottom to help raise them up. So that’s kind of the ethos that we’re bringing to this event as well.
Matt Bird – Show Host, Traders Network Show: 02:34
And you’ve got a few major initiatives around you. You have a goal for 2020 to drive a million unbanked. Do you want to tell us a little bit about that?
Matthew Loughran – Chief Marketing Officer, Uulala: 02:42
Yeah so we have, it’s not a goal. It’s an actual commitment that we’ve made in partnership with Humanity 2.0 as well as challenge to onboard in 1 million migrants and refugees to our platform for financial inclusion. Now obviously we can’t do all of that alone. So again, we have different partners, right? So Cola partners on tech technology side, we partnered with Shyft Network actually, which is credentialing.
Matt Bird – Show Host, Traders Network Show: 03:06
We’re familiar with them. We’ve actually had Joseph on the show before and at the World Economic Forum in Davos.
Matthew Loughran – Chief Marketing Officer, Uulala: 03:11
So one of our great partners, another is a Cabin Network, which we’re issuing out biometric blockchain based digital identification through our platform as well. We did an innovation labs, which actually is building us a social model for tracking social impact. It’s great. We want to do it, but we want empirical data. Anonymized data of course, but the show where we can, if we raise people’s credit profiles and provide access to financial services, what will that ripple effect be in that local economy? We had that model now.
Matt Bird – Show Host, Traders Network Show: 03:40
Now we’re speaking Uulala specifically. So what can we expect for next month? Uulala, you guys have done a lot of stuff. You’ve laid a great foundation. What’s next for you?
Matthew Loughran – Chief Marketing Officer, Uulala: 03:49
Yeah, so for us right now, the big thing is we’re directly integrated with a center back in Mexico. We’re live in Mexico and scaling in Mexico. The rest for us is rollout in the U S, Canada and then really all Latin America. A lot of organizations tend to go to Africa, they go to Asia. Latin America is massive. 70% of countries, individuals in countries that are actively under unbanked.
Matt Bird – Show Host, Traders Network Show: 04:14
You know, let me ask you a question. You say that if you look at the SDGs specifically, a lot of what they do is Africa based, but ground zero for poverty, at least in this country is, I mean it’s not this continent here, but in the U S is South of the border. And some of the regions that have the, that have potentially the greatest impact is South of the border. I mean, immediate, tangible ROI is because in most of those countries are trying to turn, turn, turn themselves around. So the desire, the demand is there. It’s fighting its governments to actually create social change where you have a little bit of an uphill battle in other regions. Why don’t we see more integration down South?
Matthew Loughran – Chief Marketing Officer, Uulala: 04:33
That’s part of this goal, right? So coming out of Humanity 2.0, our goal is to put together a social toolkit and consortium. Where we can have companies aligned together. So when governments want to plug in, you said they, maybe they don’t have the infrastructure for certain social services, right? Well, maybe with the help of the church or with the help of the large distribution that we’re going to plan it, which is the Catholic church. We can then also maybe bring that to countries and organizations with the socially modern consortium of organizations who actually serve as the population. Right. That alleviate stress for government.
Matt Bird – Show Host, Traders Network Show: 05:19
Right. Right. Well listen, we have to cut to commercial work in a minute. I want to talk about your panel really quick. What can we expect for you on the panel? We’re going to be outside here, but we are covering the panel inside so the audience will be able to watch you live for the panel. But tell us about what can you expect from the panel.
Matthew Loughran – Chief Marketing Officer, Uulala: 05:37
Yeah, so it’s really emerging technology for humanity, right? How fun is that to talk about that? First off, again, it’s what kind of similar, I just said, right about aligning organizations together. We used to bring something different, we just tackling something different together we can tackle a lot more. So keeping that focus in driving that is really what, what I’m most excited about the panel.
Matt Bird – Show Host, Traders Network Show: 05:58
Well you’re passionate about it too and it’s great to have you here. Where can people find out where to go to find more about Uulala.
Matthew Loughran – Chief Marketing Officer, Uulala: 06:03
Yeah. It’s Uulala.IO. Come check it out.
Matt Bird – Show Host, Traders Network Show: 06:08
Well listen, Matthew, thanks for coming on the show. I really appreciate it. And I might have you come back in a little bit maybe after a panel. But for right now we have to cut to commercial break. Stay tuned for our next guest. You’re not going to want to go away and don’t miss this.