Cannabis-themed social media platform MassRoots (OTCQB:MSRT) announced Friday that it had rounded the 775,000 users figure as it builds momentum towards 1 million users, a milestone it anticipates hitting, fortuitously enough, just before 4/20 this year.
This comes on the heels of news that Facebook (FB) would be deleting the business pages for medical marijuana dispensaries, a sign that the leaders in social media appear to be behind the trend. With medical marijuana legal in 23 states, recreational use legal in four, and another dozen or states voting on the issue in November, the cultural shift away from stigmatizing cannabis use appears to be rapidly gaining momentum. The swift rate of user growth, in addition to Facebook’s draconian move, seems to only confirm the degree to which MassRoots is the social media platform existing on the leading edge of this change.
New Web Platform Proves a Success
MassRoots continues to see the majority of its growth driven by mobile users, a new web-based platform launched in December has been making rapid progress. A robust SEO strategy has traffic at the website taking off, as Massroots.com hit its highest ever Alexa Ranking, a public measure of a website’s visitors, on 21 of the 31 days in January.
MassRoots represents an intriguing “picks and shovels” approach to the burgeoning cannabis industry. While operating in areas of the industry that require actually handling and/or selling the cannabis plant can result in a tricky legal limbo between state and federal laws that can create major difficulties, MassRoots has built a platform that can grow with the industry and support its various players without having to engage directly.
For cannabis users both medical and recreational, having a single social media platform supporting their culture represents a major step in the right direction, facilitating communication between users as well as businesses and their customer base. People can openly discuss different products, and brands can collect much-needed feedback straight from the source.
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