Logos Affect our Emotions More than You Might Think

Jacob Harper |

Corporate logos are anything but arbitrary. Designing a good logo is actually one of the hardest tasks in graphic design. A good logo needs to, in the simplest fashion possible, convey a mood, a message, and a distinct, universally appealing look. It's not an easy thing to do, and it's why graphic designers like Saul Bass (the man behind the iconic Bell Telephone, Girl Scouts, and Quaker Oats logos) are so highly revered. Making a good logo isn't easy. But when a company finds one, it can be incredibly powerful. And lucrative.



When it comes to McDonalds (MCD) , Apple (AAPL) , and Coca-Cola (KO) , their instantly recognizable and world-famous logos aren't just a pretty sign. They're the essence of a billion(s) dollar brand, the absolute distillation of what a company is trying to sell. And as this infographic from Alex Hillsberg shows, anything but arbitrary.

logo design prices

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
AAPL Apple Inc. 144.26 0.14 0.10 4,617,839 Trade
MCD McDonald\'s Corporation 129.28 0.44 0.34 315,027 Trade
KO Coca-Cola Company (The) 42.50 0.08 0.19 1,518,286 Trade
QING Qingdao Footwear Inc 0.00 0.00 0.00 0

Comments

Emerging Growth

Beleave Inc.

Beleave Inc is a biotech company. The Company is engaged in the production of medical marijuana under the Marihuana for Medical Purposes Regulations outlined by Health Canada.

Private Markets

Almond Smart Home Router by Securifi

Securifi sells user friendly touch screen routers that also have support for IoT/home automation.Securifi’s Almond revolutionized wireless router setup with its easy to use Touchscreen Interface in 2012. Now our…

Santo Diablo Mezcal

Santo Diablo Mezcal has been created to capitalize on a boom sector of the beverage market currently full of many small unmemorable products by producing one sexy, household, easily recognizable…