Logos Affect our Emotions More than You Might Think

Jacob Harper |

Corporate logos are anything but arbitrary. Designing a good logo is actually one of the hardest tasks in graphic design. A good logo needs to, in the simplest fashion possible, convey a mood, a message, and a distinct, universally appealing look. It's not an easy thing to do, and it's why graphic designers like Saul Bass (the man behind the iconic Bell Telephone, Girl Scouts, and Quaker Oats logos) are so highly revered. Making a good logo isn't easy. But when a company finds one, it can be incredibly powerful. And lucrative.



When it comes to McDonalds (MCD) , Apple (AAPL) , and Coca-Cola (KO) , their instantly recognizable and world-famous logos aren't just a pretty sign. They're the essence of a billion(s) dollar brand, the absolute distillation of what a company is trying to sell. And as this infographic from Alex Hillsberg shows, anything but arbitrary.

logo design prices

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
AAPL Apple Inc. 119.04 -0.21 -0.18 26,111,948
MCD McDonald\'s Corporation 121.50 -0.60 -0.49 2,877,498
KO Coca-Cola Company (The) 40.88 -0.07 -0.17 8,123,494
QING Qingdao Footwear Inc 0.00 0.00 0.00 0

Comments

Emerging Growth

NXT-ID Inc.

Nxt-ID Inc provides products, solutions, and services that have a need for biometric secure access control. Its lines of business include mobile commerce; law enforcement and biometric access control applications…

Private Markets

D-Wave

D-Wave Systems is the first quantum computing company. Its mission is to integrate new discoveries in physics, engineering, manufacturing, and computer science into breakthrough approaches to computation to help solve…

Cross Campus

With over 500 members and operating 80,000 square feet by summer 2016, Cross Campus is one of the country’s top ten shared, collaborative office or "coworking" operators in the US.…