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We Can Do This

AP News | Equities.com |

Seeking to overcome vaccine hesitancy, the Biden administration on Thursday stepped up its outreach efforts to skeptical Americans, launching a coalition of community, religious and celebrity partners to promote COVID-19 shots in hard-hit communities.

The administration’s “We Can Do This” campaign features television and social media ads, but it also relies on a community corps of public health, athletic, faith and other groups to spread the word about the safety and efficacy of the three approved vaccines. The campaign comes amid worries that reluctance to get vaccinated will delay the nation’s recovery from the coronavirus pandemic — and is kicking off as the U.S. is anticipating a boost in vaccine supply that will make all adult Americans eligible for vaccines by the beginning of May.