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Reuters | Equities.com |

NEW YORK (Reuters) - Gap Inc has entered into a 10-year deal with rapper and fashion designer Kanye West to create a Yeezy line of clothing, both parties said on Friday, sending shares of the apparel retailer soaring 42%. Aimed at young shoppers, the Yeezy-Gap line, which will offer items such as hoodies, basics, T-shirts and joggers, is expected to appear in Gap stores and on Gap.com in 2021, the two parties said. West will keep sole ownership of the Yeezy brand. Financial details were not di...


Reuters | Equities.com |

LONDON (Reuters) - L’Oreal, the world’s biggest cosmetics company, will remove words referencing “white”, “fair” and “light” from its skin-evening products, a spokeswoman said on Friday, a day after Unilever made a similar announcement in the face of growing social media criticism. Unilever and L’Oreal are two big players in the global market for skin whitening creams used in many Asian, African and Caribbean countries where fair skin is often considered desirable.


Reuters | Equities.com |

WASHINGTON (Reuters) - The attorney general for the District of Columbia on Thursday filed a lawsuit against Exxon Mobil Corp , BP Plc, Chevron Corp, and Royal Dutch Shell Plc for “systematically and intentionally misleading” consumers about the role their products play in causing climate change, the latest action by a U.S. attorney general against the oil and gas industry.The lawsuit brought by Attorney General Karl Racine comes a day after Minnesota AG Keith Ellison fil...


Reuters | Equities.com |

(Reuters) - PepsiCo Inc will change the name and brand image of its Aunt Jemima pancake mix and syrup, it said on Wednesday, dropping a mascot criticized for a racist history. The logo of the more than 130-year-old brand features an African American woman named after a character from 19th century minstrel shows. The offensive caricature is rooted in a stereotype of a friendly black woman working as a servant or a nanny for a white family. The brand has faced social media backlash and calls for...


Gary C. Bizzo | Equities.com |

9 common marketing challenges that startups routinely face — and how to fix them.


Reuters | Equities.com |

Shares jump 13% in Wednesday morning trading.


Reuters | Equities.com |

Jennifer Lopez and Shakira will headline the Super Bowl halftime show on Sunday, Feb. 2, 2020.


IRIS.xyz | Equities.com |

A powerful message with good timing, delivered with poise and genuine emotion.