Understanding Consumer Behavior is Rocket Science

Understanding Consumer Behavior is Rocket Science

Gary C. Bizzo | |

Understanding why people purchase a particular item over another is critical in deciding pricing, promotional channels, distribution models and actual product development.

LinkedIn Is Great for Companies that Appreciate the People Behind the Brand

CommPRO Global, Inc. | |

Brands aren’t a WHAT but rather a WHO.

Announcing the Launch of Bizzo Integrated Marketing

Gary C. Bizzo | |

Social influencer, professor and mentor Gary Bizzo launches new marketing company.

SEO or PPC to Maximize Your Marketing Reach?

CommPRO Global, Inc. | |

Why not both?

How to Take Your Digital Marketing From Naïve to Native | |

Six key ways to stay on top of your digital marketing efforts in an increasingly fragmented landscape.

The World’s 100 Most Valuable Brands in 2019

Visual Capitalist | |

How much do the most valuable brands ultimately contribute in financial terms to the parent company?

Jeff Kagan: Why Twitter Doesn’t Care About User Experience

Jeff Kagan | |

Why does Twitter not seem to understand how they hurt many users in their effort to improve their service? As users grow to depend on Twitter, they need to pay attention to this growing problem.

Jeff Kagan: Blackberry Analyst Meeting — Security, Privacy Are the Future

Jeff Kagan | |

At their recent analyst meeting Blackberry showed how they are changing from a device maker to a company focused on wireless and smartphone security and privacy. Can they make this transformation?

Heads In Beds : 3 Winning Sales Strategies One Las Vegas Hotel Took To Be Fully Booked

John Livesay | |

How to get heads in beds ahead of your competition

From the Trenches: Lessons I've Learned From Running Multiple Startups

Sujan Patel | |

Lessons from a veteran venture capitalist and digital marketing expert.


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Can the Media Solve the Partisan Conflict?

Andrew McCarthy, Contributing Editor, The National Review; Michael Zeldin, CNN Legal Analyst; Celeste Katz, Senior Political Reporter, Glamour; Silvia Davi, SVP, Contributing Editor,; and Doug Simon, CEO, D S Simon Media discuss how the media’s role has shaped the landscape for communicators and what the media is trying to do to reduce discord in society.