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Consumer Behavior

Wendy Glavin — Glavin's Tech Talk | Equities.com |

How often do you receive spam calls? Do you worry that your smart devices and cell phones are listening to your conversations? Is your inbox inundated with ads? Are you concerned about the use of facial recognition technology and geolocation targeting?

While many agree that our personal data shouldn’t be used to track our activities or sold to advertisers without our knowledge, people feel data privacy is too scary to think about, too complex or just too overwhelming that there’s no...


Equities Staff | Equities.com |

UK-based Sky Media, a unit of Comcast, announced it will partner with TV measurement firm TVSquared to enable advertisers to track whether or not ads lead to sales and website visits.

Determining quickly if an ad actually increases product sales has been a Holy Grail endeavor for media companies. Companies typically have to wait weeks for reports on ad effectiveness.

The problem has been even more acute during the pandemic. According to a June 2020 report by MAGNA, a media intelli...


Reuters | Equities.com |

(Reuters) - Americans who received enhanced unemployment benefits due to the coronavirus pandemic spent more than when they were working, a study released on Thursday said, adding to concerns about a steep fall in spending when the emergency benefits expire.

The $600 weekly supplement added to jobless benefits as part of the CARES Act helped unemployed households spend 10% more after receiving benefits than they did before the pandemic, according to research by the JPMorgan Chase In...


Equities Staff | Equities.com |

Spotify Technology SA on Tuesday launched its service in Russia, the fastest growing international market for music, and 12 other regions as part of its expansion strategy after breaking into India last year.

Russia is the 17th largest global market for music streaming. Roughly 87% of people stream music online, according to the International Federation of the Phonographic Industry.

Strong growth during the global pandemic persuaded Spotify to move forward with free and subscript...


AP News | Equities.com |

LOS ANGELES (AP) — Peacock is joining the streaming world with a few feathers plucked from its intended array of original programs.

Amid a stubborn, industry-wide production halt forced by the coronavirus, Peacock subscribers have to wait for a reimagined “Battlestar Galactica,” the podcast-based “Dr. Death” with Jamie Dornan and Alec Baldwin, and reboots of “Saved by the Bell” and “Punky Brewster.”

Nine new programs will be released on Peacock’s launch day, We...


AP News | Equities.com |

Disney+’s streaming of “Hamilton” was surely the biggest event on television screens over the holiday weekend.

Just how big, however, remains a mystery.

Disney knows, but it’s not telling. Data is coming in to the Nielsen company, too, but won’t be released until Disney gives the go-ahead. “Hamilton” is the poster boy for how the science of measurement is not keeping up with how entertainment content is being consumed.

Dis...


Reuters | Equities.com |

Browsing online during lockdown, Jessica Friend spotted a pair of Ray-Ban sunglasses she liked, but the price tag made the 30-year-old Ohio resident think twice.

What persuaded her to click ‘buy’, Friend said, was the short-term credit offered by Afterpay, which split the $260 payment into four interest-free installments.

Afterpay is among a handful of alternative credit firms which offer small loans, mostly to online shoppers, an...


AP News | Equities.com |

When Mahdi Hashemian was looking for a bicycle for his 7-year-old daughter Zeynab last week, the Cambridge, Massachusetts, resident decided to skip his local cycle shops in favor of a Black-owned one a few miles away in Boston’s Dorchester neighborhood. At Spokehouse, a bike shop with “Black Lives Matter” painted in large bold letters outside, the pair picked out a simple, white-colored model and had training wheels and a white basket for its handlebars installed. Hashemian, who is set to earn his doctorate from MIT, said he’s been reminded in recent weeks of the outpouring of support he felt from the campus community when President Donald Trump imposed a ban on travelers from Muslim majority countries in 2017, including his native Iran. “It seems small,” he said of his bike purchase, “but a little show of support can mean a lot.”