Kimberly Redmond | |

Toyota Motor Corporation, one of the top corporate sponsors for the 2020 Tokyo Games, plans to pull its Olympic-themed TV commercials in Japan, where a majority of the people remain opposed to hosting the international sporting event in the middle of a global pandemic.

On Monday, Toyota’s chief communications officer Jun Nagata told reporters, “There are many issues with these Games that are proving difficult to be understood.”

Jeff Kagan | |

It has been more than a year since T-Mobile acquired Sprint. As part of that acquisition, DISH Network was supposed to become the fourth place wireless competitor. The next Sprint. We are still waiting, however, for that to happen. When I heard that claim back then, I was doubtful. Still am.

Kimberly Redmond | |

The National Football League (NFL) has named Diageo plc (NYSE: DEO) as its first official spirits sponsor under a multiyear partnership announced Wednesday.

Financial terms and length of the deal were not disclosed in the announcement.

Reuters | |

General Motors Co will double its commitment to spending with Black-owned media to 4% of its ad budget next year with a target of reaching 8% by 2025, the U.S. automaker said on Friday.

GM has come under criticism, including in full-page ads in several national newspapers, from some Black media leaders for not advertising enough in Black-owned media. GM said it will spend 2% of this year's budget in that sector.

Reuters | |

Facebook users may not be learning about jobs for which they are qualified because the company’s tools can disproportionately direct ads to a particular gender “beyond what can be legally justified,” university researchers said in a study published on Friday.

According to the study, in one of three examples that generated similar results, Facebook targeted an Instacart delivery job ad to a female-heavy audience and a Domino’s Pizza delivery job ad to a male-heavy viewership.

Reuters | |

Alphabet Inc’s Google has reached licensing deals with over 600 news outlets around the world and is seeing a “huge increase” in users requesting more content from specific publications as part of a new program, it said on Wednesday.

The update comes as big internet service providers including Facebook Inc have been locked in bitter disputes over fair compensation to publishers.

Kimberly Redmond | |

A US consumer advocacy group has filed a complaint against food and beverage giant The Kraft Heinz Company (NYSE: KHC) for disparaging fruits and vegetables in a series of print and television ads that depicted kids turning their noses up at healthy foods.

On Wednesday, the Center for Science in the Public Interest (CSPI) said it filed the complaint with the Children’s Advertising Review Unit (CARU) of the Better Business Bureau, an industry-funded self-regulatory body, alleging the advertisements flouted established standards.

Kimberly Redmond | |

Social media platforms took steps during the second half of 2020 towards addressing misinformation related to the U.S. presidential election and COVID-19, but a new study says more must be done.

An audit conducted by advertising agency IPG Mediabrands examined how well the top nine social media platforms in the world adhered to media responsibility standards, including protecting children’s wellbeing, giving more transparency to advertisers, policy enforcement and user c...

Reuters | |

Google parent Alphabet Inc (Nasdaq: GOOGL) on Tuesday topped quarterly sales expectations for its advertising and Cloud businesses, helped in part by the pandemic, and said it will resume big spending on hiring and facility construction.

Alphabet shares jumped about 8% to $2,067 in extended trading.

Google, which generates more revenue from internet advertising than any other company, benefited from lockdowns that drove retail and other clients online, helping offset cutbacks by travel and entertainment advertisers.

Kimberly Redmond | |

Walmart has kicked off an overhaul of its advertising business, unveiling a plan to add space for ads at its stores and sharing shopper data with brands.

The Arkansas-based company will rebrand its media network from “Walmart Media Group” to “Walmart Connect” as part of a plan to boost its advertising businesses more than 10 times within the next five years. 

The new advertising platform – which will debut in time for the 2021 holiday shopping season – will be built in partnership with ad technology company Trade Desk and allow brands to use Walmart’s real-time shopper data to make ads more effective and better target audiences.