TORONTO, ON--(August 13, 2015) - Lingo Media Corporation (LM:CA) (LMDCF) ("Lingo Media" or the "Company"), an EdTech company that is 'Changing the way the world learns English' through innovative online and print-based technologies and solutions, is pleased to announce that its subsidiary ELL Technologies Ltd. ("ELL Technologies") was selected by the Palestina municipal government in Caldas department, Colombia, to provide its English language training products.
Colombia is undergoing a systemic transformation of English language teaching. The government has issued a mandate to improve the language skills of its citizens, and to support bilingualism and social and economic progress at the national, regional and municipal levels. A long-term goal, this is viewed as critical to developing a workforce equipped to compete in the globalised economy of the twenty-first century. According to the Organization for Economic Co-operation and Development (OECD), between 2007 and 2011, the country's total education spending increased by over 43%.
"We are very excited about the market opportunity for our products in Colombia and believe that the young adults' market segment has significant growth potential," stated Michael Kraft, President & CEO of Lingo Media. "The Colombian government is arguably the biggest proponent of English language training in Latin America and is firmly committed to investing in the future of its people. Products and services provided by ELL Technologies will empower learners and provide increased quality of education and further accessibility."
ELL Technologies' sale of licenses of its Campus general English language learning program to the Palestina municipal government marks the first sale of Campus in Colombia. Campus is a general English product that has been designed for young adults from junior middle school through to undergraduates (ages 13 to 22 years) but can extend to adult learners as well. It incorporates grammar into communicative learning activities and features real world lessons that represent a wide variety of media genres. There are over 350 learning hours including extensive interactive listening activities.
"Our team continues to work diligently on developing, refining and expanding our digital content library, program applications and learning tools. With Campus completed and launched, we are able to provide a wider base of learners with a platform to further their language learning development," commented Gali Bar-Ziv, President & CEO of ELL Technologies. "Securing another government contract adds further recognition to our brand and our products as we continue to build our sales pipeline in Colombia and across Latin America."
About Lingo Media (TSX VENTURE: LM) (OTCQB: LMDCF)
Lingo Media is an EdTech company that is 'Changing the way the world learns English' through the combination of education with technology. The Company is focused on online and print-based technologies and solutions through its two distinct business units: ELL Technologies and Lingo Learning. ELL Technologies is a global English language learning online training and assessment company creating new learning platforms. Lingo Learning is a print-based publisher of English language learning programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company is extending its global reach, with an initial market expansion into Latin America and continues to expand its product offerings and technology applications.
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For further information, contact:
Michael Kraft, President & CEO
Tel: (416) 927-7000 Ext. 23
Toll Free: (866) 927-7011
Fax: (416) 927-1222
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