In the business world, English is in high demand. With international companies continuing to adopt it as their official language, English has become the language of business. In industries such as travel and tourism, hospitality, healthcare and call centers, knowing how to speak multiple languages is a necessity, while the manufacturing, services and export industries are also in desperate need of bilingual employees. That’s why it’s so noteworthy that Lingo Media Corporation ($LM:CA) ($LMDCF), a developer and marketer of English language learning products, has landed a monumental contract that will help usher in the next generation of bilingual workers and professionals in Latin America.
The EdTech Company announced that Columbian online education services distribution company eDistribution SAS has selected Lingo’s subsidiary, ELL Technologies Ltd., to provide a full library of more than 20,000 lessons, learning objects and digital resources to Colombia's National Learning Service (SENA) through a multi-million dollar software custom development contract.
The Bilingual Future of Working Professionals
SENA is the largest vocational organization in Latin America, providing job training to nearly seven million individuals every year. Through the organization’s bilingualism project, SENA aims to improve the foreign language levels of Columbia’s workforce.
“SENA has taken a most progressive and innovative approach to learning by structuring their program to fit the many different learning environments and requirements to further establish Colombia as a truly bilingual nation, “ says Gali Bar-Ziv, President & CEO of ELL Technologies. “We are very excited to deliver the digital learning content and user experience to Latin America’s leading educational institute, positively impacting language education and employment opportunities in Colombia and throughout Latin America.”
The deal will also mark major milestones for Lingo Media and its ELL Technologies subsidiary. “This contract will enable the company to achieve a number of significant milestones, said Michael Kraft,” President & CEO of Lingo Media. “This partnership with eDistribution is a significant distribution milestone for the company as it greatly expands our sales and marketing platform and access in Colombia. The contact with SENA through eDistribtion is a major corporate milestone given SENA’s enormous market importance for English language learning in Columbia and its reputation as a leading government agency in Colombia and throughout Latin America. At the same time, the contract win will enable us to achieve significant revenue milestones for this year. Furthermore, the end result of this custom project will be a major product development milestone for the company as we developing the largest digital English language learning content library in the world.”
ELL Technologies on a Mission to Empower Educators
This monumental deal with Colombia follows the recent release of ELL Technologies’ inaugural cross-platform kids program,Winnie’s World. With audio assistance in their native language, pre-schoolers without prior knowledge of the English language will utilize the Winnie’s World to learn over 500 English vocabulary words, and lessons that include numbers, colors, clothing, family, food and feelings.
“Looking at the next five years into both technology and where we see education going to a point where a teacher or instructor is empowered,” said Bar-Ziv. “The approach of just throwing content at a student has not been a successful one. What our company offers is a solution that enables an educator to offer different variations of the content, whether it’s enrichment for the strong students, or further work on the fundamentals for developing students. Teachers or instructors will have the ability to choose lessons and resources recommended to them based on our system’s understanding of each individual student's progress.”
ELL Technologies Continues to Thrive
Lingo Media and its subsidiary ELL Technologies continues to build their international presence with innovative software and significant contracts. With an established sales pipeline into the Latin American market and having secured the most significant language learning development contract to date in Latin America with SENA, ELL Technologies now has the opportunity to approach other government agencies responsible for vocational training throughout the region and abroad. By ‘Changing the way the world learns English’, Lingo Media and ELL Technologies not only educate; they empower instructors, students and working professionals with language tools to succeed in their career and life aspirations.
To learn more about Lingo Media and ELL Technologies, visit www.lingomedia.com.
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