Being able to speak multiple languages in the professional world is a highly sought skill. For careers such as journalism, marketing and finance, those that are bilingual have not only the ability to travel on behalf of the company; their skill set can demand a higher salary. There are also industries where bilingual professionals are desperately needed, such as customer service representatives, law enforcement, hospitality, or health care.
With bilingual careers on the rise, there is one language that is considered the international language of business: English. Lingo Media Corp ($LM:CA), a leader in developing and marketing English language learning products and services,is holding up to their promise of changing the way the world learns English.
ELL Technologies Ltd, a wholly owned subsidiary of Lingo Media Corp., has released the inaugural title of its pre-reader level Kids program, Winnie’s World. Preschoolers without prior knowledge of the English language will utilize the program to learn over 500 English vocabulary words, and cover lessons that cover numbers, colors, clothing, family, food and feelings. Children are assisted through narrations in their native language. Winnie’s World, made possible through HTML5, is cross-platform and multi browser capable.
"Completing the redesign of Winnie's World marks the achievement of yet another product development milestone and complements our product line to fulfill the needs of the entire student lifecycle. Its versatility to be used in a blended learning environment, such as in a classroom setting with a teacher or at home with or without a parent, has led to an increase in student learning outcomes," said Lingo Media President and CEO Michael Kraft. "The interactive gamification of the program allows students to practice and perfect their English without native English instructors that many countries presently lack, especially at the preschool level."
As of 2012, 1.75 billion people speak conversational English. In the world of dollars and cents, English has become the global language of business.
Lingo’s Promising Global Growth Prospects
Last month, Lingo Media’s reported a 104% increasein revenue in their second quarter, with the growth largely creditedto securing new sales contracts in Colombia, Mexico, Peru and other Latin American markets.
According to UNESCO, there are 181.4 million preschool-aged learners in Asia and 30.1 million throughout Latin America and the Caribbean. Moreover, English, although coming in second to Mandarin as the most spoken language in the world, is spoken in more countries than any other language.
However, while the numbers are optimistic, the market is met with some challenges. Although enrollment has increased due to the growing awareness of the benefits of early childhood education and international education reform, nearly 25-percent of children living in Organization for Economic Co-operation and Development (OECD) countries do not attend preschool.
"We recognize the lack of competition in this expansive marketplace for proven pedagogically sound English software for preschoolers and are now positioned to aggressively market and sell Winnie's World to the early child care market," commented Mr. Kraft.
The British Council released a study, revealing that nearly a quarter of primary schools do not have a teacher that has an advanced level degree in linguistics or that are specialist in teaching a second language to primary school children. Lingo Media’s innovative ELL software is not only preparing the next generation of working professionals; Winnie’s World can inspire the next generation of linguists and language teachers.
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