KELOWNA, BC / September 23, 2015 / Laguna Blends Inc. (the "Company"), ( "Laguna") (LAG:CNX) is pleased to announce that it has received approval from Health Canada for its PRO369 Tropical Powder on September 22, 2015. The Minister of Health has granted Laguna a product license along with a Natural Product Number for its PRO369 Tropical Powder. This is one of the first hemp flavoured products approved for sale in Canada.
About the Health Canada approval: In order to obtain authorization to legally sell a natural health product in Canada, a product license application must be submitted to Health Canada. To obtain a license to sell a natural health product, applicants must give detailed information about the product to Health Canada, including: medicinal ingredients, source material, dosages, potency, non-medicinal ingredients and recommended use(s). The safety and efficacy of natural health products and their health claims must be supported by in-depth, scientific evidence so that consumers and Health Canada know the products are indeed safe and effective and to ensure benefits outweigh risks. Evidence may include clinical trial data or references to published studies, journals, pharmacopoeias and traditional resources. The type and amount of supporting evidence required depends on the proposed health claim of the product and its overall risks.
Once Health Canada has assessed a product and deemed it to be safe, effective and of high quality, they will then issue a product license along with an eight-digit Natural Product Number (NPN).
Pro369 - is a variety of unique 30g single serving ("on the go") hemp protein powder drink mixes which are available in various flavours. The hemp proteins are water soluble and can be directly mixed in water or added to almond, coconut or regular milk. In addition, the hemp protein can also be blended into a shake or smoothie. Pro369 is considered a health industry product.
About the Hemp industry: The main markets currently for hemp are the health foods, functional foods, ingredients, natural body care and cosmetics, birdseed and pet/veterinarian markets. Currently, the principal hemp markets are for hemp seed. Hemp seed attracts commercial interest because of its high protein and essential fatty acid profile. Most hemp seed (whether in seed, oil, flour/powder or in finished foods) goes into the health food sectors.
"This is a great step forward for us at Laguna," says Stuart Gray, CEO of Laguna Blends Inc. "Having our first approved by Health Canada gives us the confidence and knowledge to go out and pursue other products. The hemp space is a growing industry that we anticipate on penetrating one product at a time and I'm excited to see how well this product sells through our distribution network of affiliate distributors in the USA and Canada."
About Laguna Blends Inc.
The Company's business is focused on the nutritional health benefits derived from hemp. The Company is a network marketing direct sales company that intends to generate retail sales through independent affiliates. The Company's affiliates utilize tools and technology that enable them to build an international business from their own home or while travelling.
The first products to be launched by the Company are expected to be functional beverages that provide high levels of protein and/or nutrition. The Company's products are made from high quality hemp protein. Some of the Company's current products are hemp coffee - coffee beverages that contain both whey and hemp protein. In addition, the Company plans to market a variety of unique single serving "on-the-go" hemp protein mixes with various flavors. The hemp proteins are water soluble and can be directly mixed in water or added to milk, almond milk or coconut milk. In addition, the hemp protein can be blended in a shake with fruit. The Company also plans to offer other product categories in the future. The Company intends to sell its products through its independent affiliates in the USA and Canada and anticipates launching its business in the Fall of 2015.
ON BEHALF OF THE BOARD
President, Chief Executive Officer,
Chief Financial Officer and Director
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This news release contains "forward-looking information" within the meaning of applicable securities laws statements regarding the Company's business, products and future plans including, without limitation, statements regarding the expected launch date for the Company's business, its product offerings and plans for sales and marketing. Although the Company believes that the expectations reflected in the forward looking information are reasonable, there can be no assurance that such expectations will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Such forward looking statements are subject to risks and uncertainties that may cause actual results, performance and developments to differ materially from those contemplated by these statements depending on, among other things, the Company's products and plan will vary from those stated in this news release and the Company may not be able to carry out its business plans as expected. Except as required by law, the Company expressly disclaims any obligation, and does not intend, to update any forward looking statements or forward-looking information in this news release. The statements in this news release are made as of the date of this release.
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