KOLOA, Hawaii, Dec. 9, 2015 -- KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, is pleased to announce its re-positioning of distributor relationships in Hawaii. These new initiatives include signing of Hawaii Foodservice Alliance (HFA) and Hawaii Coffee Connection (HCC), two major retail distributors in the Hawaii food and beverage markets. Along with KonaRed beverages, HFA and HCC will also be handling the Company's line of coffees and powders and expect to build on KonaRed's strong existing brand presence in Hawaii.
Sales in Hawaii have grown within the past three months, and the Company is now positioned for significant sales growth for 2016 in their home market. The switch to HFA, which occurred in August, has already garnered strong traction and delivered immediate sales and shelf presence in large leading grocery retailers. Hawaii Coffee Connection was added as its sub-distributor in November to cover all of the vast independent and on premise markets in Hawaii and is now yielding new growth in sales.
KonaRed has historically been very active in Hawaii in all major chains, but saw a slowing of sales in the summer of 2015 which motivated the switch in distributors. These changes are a direct result of the Company's aggressive corporate initiatives from its new President and COO Kyle Redfield whose mandate is to grow sales through direct management of the Company's distributors.
President and COO, Kyle Redfield commented, "We have re-established our strong Hawaii retail shelf presence with our beverage products and are continuing to add those same retailers for our coffee and dietary supplement products. I have seen a dramatic increase in sales activity and our presence at leading retailers growing within the past four months as a result of the changeover to HFA and HCC."
Chief Operating Officer for Hawaii Food Alliance, Rick Willis stated, "We at HFA are extremely excited to partner with KonaRed to affect Hawaii's sustainable agriculture efforts. KonaRed is uniquely positioned to provide health benefits to a broad spectrum of the population as well as keep local farmers and businesses alive for future generations."
Redfield added, "We have been methodical about expanding in our home market and believe these new distributor relationships will be paramount for continued growth and an ongoing revenue driver. We strategically decided to go with two distributors to cover all of the market segments that our products fit in: large grocery retail, food service, independent stores and specialty coffee outlets. This decision has allowed us to cover more ground than we had been able to do previously and will be a factor in our sales growth in the coming quarters."
About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona, Hawaii. KonaRed®, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products that showcase the Hawaiian Coffee Fruit. The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed®'s ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders. The company has also launched a line of 100% Kona Coffee products which includes the coffee fruit as well. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed® went public and trades on the OTCQB under the symbol KRED. KonaRed® Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed® sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed® products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed® and its products can be found at www.konared.com.
Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
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