KOLOA, Hawaii, Dec. 16, 2015 -- KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, announced that it has made major changes in its sales and distribution strategy. The Company is now handling all sales and distribution efforts in-house so as to effect an increase in sales through better oversight and tighter controls on its inventory management and operational logistics.
The Company currently has 30+ distribution points in the U.S. including several national distributors such as UNFI, DPI and Nature's Best, a growing list of regional distributors and is now available on 490 Target store shelves. Previously, the Company had relied on third parties to oversee its distribution, and has now taken full control of all its channels to effectively increase sales and increase direct customer interaction through targeted marketing initiatives. KonaRed's coffee fruit products are currently sold in select Kroger, Albertsons, Target, Vitamin Shoppe, Whole Foods, Safeway, 7-Eleven, Ralphs, Fred Meyer grocery stores and many other retail locations throughout the U.S., Canada and Japan.
President and COO Kyle Redfield commented, "We needed to make a change in our sales and marketing strategy. We are strengthening our customer relationships and seeking direct distribution across the U.S. to get all of our products on the shelves of leading retailers. This will not be limited to our premium coffee fruit juices, but will also include our dietary supplements and new line of coffees. We expect near term increases in sales and an increase of exposure to the brand through our marketing efforts."
Mr. Redfield continued, "These changes represent significant cost savings and operational efficiencies that will provide immediate benefit to KonaRed. The change we're announcing today is one of many initiatives we've recently undertaken to increase shareholder value. We're pleased with our successes over the last few months, but are strongly motivated to use the KonaRed brand we've built to create increased revenues. Taking full control of our distribution channels is a significant step forward."
About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona Hawaii. KonaRed®, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products that showcase the Hawaiian Coffee Fruit. The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed®'s ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders. The company has also launched a line of 100% Kona Coffee products which includes the coffee fruit as well. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed® went public and trades on the OTCQB under the symbol KRED. KonaRed® Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed® sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed® products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed® and its products can be found at www.konared.com.
Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
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