KonaRed Announces Several Strategic Corporate Initiatives to Increase Brand Visibility

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Joins the Kona Coffee Council Company & Serves as Official Wellness Beverage Sponsor for Water for the World Run and other Key Events

KOLOA, Hawaii, Oct. 21, 2015 -- KonaRed Corporation  (KRED) , manufacturers of beverages and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® coffee fruit from Kona, Hawaii, today announced a series of strategic corporate initiatives to propel the KonaRed brand, increase visibility and build the business for long-term growth.

As a part of its launch of coffee bean sales, KonaRed recently joined the Kona Coffee Council, an organization of Hawaii farmers who grow, process and sell premium coffee. The Kona Coffee Council is a volunteer, non-profit community-based organization of coffee farmers, processors and others involved in the coffee industry.  It began in 1985 with the mission to promote, protect and educate the world on 100% Kona Coffee.  KonaRed is a proud steward of protecting and ensuring that the Kona Coffee maintains its premium position as one of the best coffees in the world. KonaRed's participation on the Kona Coffee Council is expected to increase the Company's visibility in coffee markets and contribute to the growth of its new coffee sales channel. 

Advertising initiatives over the summer and early fall include the Kauai Marathon, The Ultimate Hawaiian Trail Run, the Da Hui Paddleboard Race, North Shore Swim Series (4 events), Molokai to Oahu Paddleboard World Championships, Dukes Oceanfest, Arthritis Foundation 5k Walk, March of Dime 5k and the Hawaii Firefighter and Lifeguard Conference.  These have brought exposure to new customers and enhanced KonaRed's lifestyle branding.

Additionally, KonaRed will now serve as the official wellness beverage sponsor for Water for the World Run events. These events bring people together in a fun, healthy way for the common mission of giving the gift of clean water to those without. Water for the World Run raises global awareness on the limited access of clean water throughout the world and ultimately inspires others to help in the charge of making clean water accessible worldwide.

KonaRed President Kyle Redfield said, "We are pleased to be joining the Kona Coffee Council since we are now selling whole bean coffees and believe this association will be a great fit as it allows us to join our farming partners in providing sustainable and quality coffee growing and processing practices in Hawaii.  Our core mission is to promote a healthy lifestyle.  Supporting these events and the Water for the World Run allows us to participate in a charitable cause that closely aligns with our beliefs. This sponsorship is also exciting for us, because it for a great cause and gets us exposure to large audiences in key markets in Hawaii, California and Washington."

About KonaRed Corporation

KonaRed Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit.  The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona Hawaii.  KonaRed, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products that showcase the Hawaiian Coffee Fruit.  The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed's ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders.  The company is also launching a line of 100% Kona Coffee products that will include the coffee fruit as well.  Additionally, the company sells a line of Coffeeberry® Coffee Fruit industrial ingredients to other businesses for use in their consumer packaged goods.  The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013 KonaRed went public and trades on the OTCQB under the symbol KRED. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California.  KonaRed sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Whole Foods, 7-Eleven, and many other retail outlets. More information about KonaRed and its products can be found at www.konared.com.

Forward Looking Statements

Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.


Investor and Media Relations:
Robert Haag
IRTH Communications


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