Jeff Kagan: Reputation Marketing Grows Business

Jeff Kagan  |

How do companies grow? You may wonder if customer reviews on the web really matter. Yes they do, good or bad. Managing them is part of reputation marketing. So how do companies get and use good customer reviews? I was looking at Five Star Review System, which offers creative new ways to help companies do just that. While investigating, I also found an entire cottage industry.

Let’s say you’ve decided the web is a great place to find new business. However learning the best ways to find that new business is a challenge. Customer reviews are very important. However good customer reviews can help while bad reviews hurt.

This is a rapidly growing industry segment so it’s important to start getting your feet wet now. Companies spend lots of time thinking through ways to look better online so they can attract new customers. Do you want your company to rank higher on search engines than competitors? If so, sharing good customer reviews is a great idea.

The next question is how do certain businesses win five star reviews and get new customers from search engines like Google (GOOG), Bing (MSFT) and Yahoo (YHOO) and social sites like Facebook (FB), LinkedIn (LNKD) and Twitter (TWTR)?

This is a new and often tricky space. Knowing the answer to this question can be the difference between simply having your business name listed in the phone book or having a full-page yellow page ad.

Businesses are always trying to get better at using the web to attract new customers and grow. However only a few actually do a great job. This need has created an entire cottage industry of help with reputation marketing.

Reputation Marketing

That’s where companies like Five Star Review System enter the picture. They help companies build business by using the web in new ways. They help companies large and small, gather and use 5 Star Reviews from happy customers.

The next step is properly posting these reviews on search engines and on companies own web sites. If done right, this can help raise the profile of any company compared to the competition on the web.

The philosophy is simple: when customers search for a solution online, if they see many happy customers with positive feedback, they feel better about doing business. This marketing system helps businesses improve their customer reviews on search engines like Google.

Give Your Customers the Power to Rate You

Think about this like a customer review service. When a company has a good reputation with customers, they can win new customers this way. So give your customers the power to rate the service you provide.

There are plenty of businesses who do a great job with their customers. However most still need help marketing and spreading the word to win new business.

This is helpful for large and small businesses. It works with national or local operations in any area. It helps business show up on the top of page one on search engines using pre-selected search words. Plus is offers positive customer feedback.

There are many services in the market today, which help companies win new business. They are similar, but they are also very different. Services like which investigates companies they recommend. Angies List (ANGI) and HomeAdvisor (IACI), and newcomers to the space like Amazon (AMZN) Home Services are all in different corners of this space. So businesses can use one or more than one of these services depending on their goals.

Based on what I see so far, I fully expect this space to rapidly grow over the next several years as new companies jump in, large and small. This is good news for competitors and customers because this service is needed to help businesses win new customers and to help customers find the right service provider. columnist Jeff Kagan is a Wireless Analyst, Telecom Analyst, Industry Analyst and consultant. He shares thoughts on the changing industry, which he's been following for 25 years. He follows what's hot, what's not, why and what's coming next. Email him at

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Symbol Name Price Change % Volume
FB Facebook Inc. 197.40 2.30 1.18 16,176,107 Trade
TWTR Twitter Inc. 29.49 0.24 0.82 14,537,556 Trade
LNKD LinkedIn Corporation Class A n/a n/a n/a 0 Trade
GOOG Alphabet Inc. 1,320.70 -14.17 -1.06 1,488,083 Trade
YHOO Yahoo! Inc. n/a n/a n/a 0 Trade
IACI IAC/InterActiveCorp n/a n/a n/a 0 Trade
MSFT Microsoft Corporation 150.34 0.37 0.25 21,554,762 Trade
ANGI ANGI Homeservices Inc. 7.35 -0.18 -2.39 1,382,431 Trade
AMZN Inc. 1,752.53 13.04 0.75 2,841,907 Trade



Symbol Last Price Change % Change





















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