​Jeff Kagan: JUST Capital List of Top 100 Most Just Companies

Jeff Kagan  |

Why do companies who have a commitment to doing the right thing, do better on Wall Street than others? In fact, these companies do 33 percent better. JUST Capital is a non-profit research firm that compares, measures and finds the best companies to work for, invest in or be customers of. Let’s see what they say about this extra high level of success.

I have known Dan Hesse, previous CEO of Sprint for more than twenty years. He is one of the best people in the business world today and a board member of JUST Capital. The reason is simple, his commitment to not only grow the company he runs, but to better every one of the people it touches. That means workers, customers, investors and the entire community.

Hesse was on TV with Jim Cramer of Mad Money on CNBC, December 13 discussing JUST Capital and their findings of the top companies for going above and beyond and doing the right thing.

Too often, investors only look for companies that will make them money. That’s fine, however if you can also find the companies you invest in who also make the world a better place, isn’t that worth consideration? After all you can’t invest in every company, so shouldn’t you invest in companies that do good things for our society? Especially since these good companies typically earn more for investors.

JUST Capital surveyed 72,000 individuals in the USA, asking what they wanted to see in the top companies. Using these criteria, they just released their list of the top 100 Most Just US Companies.

This list of 100 is topped by companies like Intel (INTC), Texas Instruments (TXN), Nvidia (NVDA), Microsoft (MSFT), IBM (IBM), Accenture (ACN), Cisco (CSCO), Alphabet (GOOGL), Salesforce (CRM), Symantec (SYMC), Adobe (ADBE), AT&T (T), Rockwell (RMTI), Nike (NKE) and Procter & Gamble (PG). Companies that not only are leaders in their sectors, but set a great example for others by doing the right thing. These companies can be very proud of their success and their focus on making the world a better place.

This kind of winning corporate behavior is not new. I have been writing about this and talking about this for longer than I can remember. I typically talk about Herb Kelleher, previous CEO of Southwest Airlines as my reference point.

Kelleher always said the best and winning formula is to focus on your people first, then your customers, then your investors. He said happy workers take better care of customers making them happy, and that always rewards shareholders making them happy.

Hesse says, these top companies think shareholders are important, yes, but employees are number one and customers are number two. I have learned by watching Hesse and other top CEO’s, that’s the winning philosophy. If you get these right, the investor will be rewarded.

Unfortunately, too many companies today are short-sighted. They focus on the shareholder and not their workers or customers. These are often companies who have problems with workers and customers. These are often the big losers or at least the companies that struggle the most.

So, thank you to the people at JUST Capital for pointing this truth out to all of us. Maybe, just maybe it will lead more companies in this right direction, and give those already on the right path a well-deserved pat on the back. Good job!

Jeff Kagan is an Equities.com columnist. Kagan is a Wireless Analyst, Telecom Analyst, Industry Analyst, speaker and consultant. He follows wireless, wire line, telecom, Internet, cable TV, IPTV, Cloud, Mobile Pay, FinTech and communications technology. Email him at jeff@jeffKAGAN.com. His web site is www.jeffKAGAN.com. Follow him on Twitter @jeffkagan.

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