The well-known brand Chicken Soup for the Soul is being reinvigorated and is about to start rocking and rolling. This is not a public company yet, but it is a brand that everyone recognizes. It is now going through an exciting rebirth and brand refresh. Going forward, this company will continue to grow and expand into new areas like movies, television, retail and more.
Chicken Soup for the Soul started in the 1990s as a series of books and stories to inspire others on a variety of personal topics. It became a very strong brand name in the US and many other countries.
William Rouhana Jr. acquired Chicken Soup for the Soul about seven years ago. At the time it was a very small company with a very strong brand name. That’s what Rouhana was looking for...something with a strong brand name from which he could build.
Rouhana is Chairman and CEO, and his wife Amy Newmark is Publisher and Editor in Chief and author. The two of them absolutely love what they are doing. That is one very important key to their success. Plus, the ideas they have going forward are much bigger and much deeper than anything this company has ever done before.
From Beloved Book Series to Media Empire
The first few years were full of distractions, but in the last few years, Chicken Soup for the Soul has been hitting it’s stride and growing. In fact, I would say if success continues along the path they envision, the company is on the verge of a transformation that will expand revenues, categories and the brand dramatically. Not only does this company continue to publish new titles in the Chicken Soup for the Soul brand in both traditional, audio and eBook format, but they are also expanding far beyond that stage.
They have a new TV series on CBS (CBS) called Chicken Soup for the Soul, Hidden Heroes. Every week, they will tell three stories of how people reach out and help other people in different and surprising ways, teaching us all valuable lessons.
They have a new Warner Brothers movie with Alcon Entertainment and Kerner Entertainment coming called, (what else?) Chicken Soup for the Soul, due out next year on December 16, 2016. And yes, that is the same date that the new Star Wars: Rogue One will be released.
If these ideas are successful, there are so many more movies and television shows that this brand can create. There is other media this can be used in, as well. And with technology exploding, there are even more ideas. Think about how many hundreds of books and thousands of stories are already published under this brand. Think about the countless new ideas they get on a regular basis from readers from coast-to-coast and all over the world. This is a goldmine of ideas and inspiration.
Plus, they have expanded into a variety of other segments, like wholesome foods from soups to pasta sauces, to dog and cat food in more than 27 grocery store chains in over 2,000 locations across the USA.
So, even though everyone knows about Chicken Soup for the Soul, they are about to be delighted and surprised at how quickly Chicken Soup for the Soul 2.0 may be turning into a media powerhouse. Remember, things can grow and change very quickly today. As an example, just look at Netflix, Inc. (NFLX) , a company that has changed and grown faster than anyone ever imagined. And Netflix is a company that is still in the middle of their transformation and growth.
So, Chicken Soup for the Soul is being reinvented and may be starting what could turn into an incredible growth curve. Keep your eyes on them. This quiet brand could become a rapidly growing company. I would not be surprised if they decided to go public sooner rather than later.
Equities.com columnist Jeff Kagan is a Wireless Analyst, Telecom Analyst, Industry Analyst and consultant. He shares thoughts on the changing industry, which he's been following for 25 years. He follows what's hot, what's not, why and what's coming next. Email him at jeff@jeffKAGAN.com.
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