Synchronoss Technologies (
The Synchronoss Digital Experience Platform or DXP is an innovative new idea that lets wireless carriers offer Amazon consumer services to the operator’s customers through their own billing system.
Digital Experience Platform lets Synchronoss and Amazon work with wireless carriers
DXP is a platform that offers reduced time to market and creates a simple IT system. It lets mobile carriers improve the customer experience and satisfaction.
Amazon excels in the customer experience. They are world-class compared to other companies. Now, with this Synchronoss partnership, they will let mobile carriers offer this same level of customer care to their users giving them a competitive advantage.
That could be a big win for the wireless industry. There are so many wireless carriers in the US marketplace and in fact world-wide, that I think it will keep Amazon and Synchronoss very busy for a long while.
Synchronoss and Amazon create dynamic customer journeys for wireless
Synchronoss calls this, dynamic customer journeys. They say Synchronoss will work with Amazon and wireless carriers to create these new customer journeys.
This is not new ground for Synchronoss. Over many years, their main focus is to help wireless carriers improve their customer satisfaction and increase revenues.
This is not new ground for Amazon. They have been successfully honing their customer care skills over the last two decades and are leaders in this area.
Wireless carriers always looking for competitive advantage
The wireless industry continues to change. They are always looking for a competitive advantage. Something to give them an edge. They focus on new areas to win market share and stand-out from the crowd. Winning at the wireless game takes much more than it did just a few short years ago. The pressure is higher than ever for all of them.
That means wireless carriers like AT&T Mobility, Verizon Wireless, T-Mobile and Sprint. MVNO re-sellers like Comcast Xfinity Mobile, Charter Spectrum Mobile, Altice Mobile, Consumer Cellular, Tracfone and more. There are also quite a few smaller, more regional networks like C-Spire Wireless, US Cellular and others.
Plus, potential new players like Dish Network, Amazon.com, Facebook and many others who want to enter this space.
Wireless customer satisfaction is key to winning competitive battle
With all this new competition, customer satisfaction is a key differentiator. That’s why this partnership between Synchronoss and Amazon makes so much sense.
I think there is a solid marketplace for them to grow since the wireless world is becoming more competitive. If wireless carriers all offer good quality, speed and reach, how will the customer choose?
That’s why I believe the customer experience will continue to become more important going forward. That’s why I think this kind of focus is going to increase. That’s why this deal between Synchronoss and Amazon to focus on customer satisfaction makes so much sense.
Jeff Kagan is an Equities.com columnist. Kagan is a Wireless Analyst, Telecom Analyst, Industry Analyst, Influencer, speaker and consultant. He follows wireless, wire line, telecom, Internet, pay TV, cable TV, IPTV, Cloud, Mobile Pay and communications technology. Email him at [email protected] His web site is www.jeffKAGAN.com. Follow him on Twitter @jeffkagan.
Equities Contributor: Jeff Kagan
Source: Equities News