​Is Twitter About to Become Tumblr 2.0?

Daniel Banas |

Most of us know Twitter (TWTR) as the number one online platform for famous people to commit career suicide by making ill-advised statements that rapidly go viral. And sadly, for the past year or so, that’s actually been the best thing you can say about the company that’s struggled to generate revenue, even while it’s regularly generating headlines.

Since April of 2015, Twitter stock has plummeted from a high of $51.66 to a dismal $21.39 as of this writing. Clearly, something has to change at Twitter, and it appears some of the brightest minds in Silicon Valley have pinpointed what it is: Twitter needs to become Tumblr! Wait, what?

Despite the fact that Yahoo! (YHOO) stock has been on the decline since 2014 - about a year-and-a-half after purchasing the blogging platform, Twitter seems to believe another traditional blogging platform is exactly what the world needs. Word has it that Twitter is planning to move away from the simplistic design, and more notable, the 140-character limit that the company was founded upon. The project, due out no earlier than March, has internally been referred to as “beyond 140.”

Twitter Logic: If you Like 140 Characters, You’ll LOVE 10,000 Characters

Though there’s no concrete plan as of yet, but a number that has reportedly been tossed around internally is 10,000 characters. In other words, Twitter will no longer be used for tweets. Maybe they could rename posts “extended guttural screeching”?

The news was first reported on Tuesday by Re/code, and unsurprisingly, a Twitter spokesman declined to comment (if there’s anyone who knows not to speak out publicly, it’s got to be a Twitter spokesman). It’s one of the changes that’s taking place since Twitter co-founder Jack Dorsey was brought back on as CEO last year. Many expected Dorsey to make fundamental changes to Twitter, and no doubt, change was needed, but it’s hard to imagine that there’s any unmet demand for overlong online screeds on virtually any and all potential topics of conversation.

Perhaps Dorsey and Co. should think a little longer about how to perfect and capitalize on Twitter for what makes it unique (and iconic), rather than making it into the latest in a long (and long-winded) line of Livejournals.

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Companies

Symbol Name Price Change % Volume
TWTR Twitter Inc. 18.23 0.30 1.67 12,121,693
YHOO Yahoo! Inc. 40.20 0.13 0.32 4,408,407

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