Is It Time to Retire the "Silicon" Label?

Business Rockstars  |

Stop calling it Silicon Beach! Ken Rutkowski explains the origin of 'Silicon' and why we need to stop over using the word. Creativity is huge in Southern California. Instead of taking the easy way out and sticking Silicon in front of something, lets make each environment different!



Ken explains the importance of not getting stuck in the past and moving beyond that. Why not create a new name, and become famous for that? Entrepreneur's are known for innovation and creativity - so let's pride ourselves on that and change the names!

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