Hungryroot’s Veggie Noodles Aim to Be Your New Healthy Obsession

Destiny A. Lopez  |

Simple, healthy substitutes in one’s diet can make a huge impact on one’s health. For me, carbs and cheese are my weaknesses. I’m a big fan of pizza and, probably above all else, pasta. Ravioli, spaghetti, or lasagna, I love a of plate of pasta. Unfortunately, pasta and pizza can't be on the menu all the time. Thanks to an increasingly health conscious society, recipes and suggestions for carb substitutes that are just as tasty without all the guilt, can be found online. One company, Hungryroot, a vegetable-based food products provider, aims to make swapping your traditional noodles a cinch with a food group that’s essential in every diet: vegetables.

Hungryroot describes its veggie noodles and other plant-based offerings as “simply craveable.” With its healthy line of food products capturing the attention of foodies, lifestyle bloggers, and the media, many seems to agree, including YouTube’s go to channel for spiralized meals: Inspiralized.

The New York City based company offers a variety plant-based noodles, mains, sides, sweets, and even breakfast options that are pre-packages and can be easily and quickly prepared. Through the company’s website, customers can order products a la carte or try one of the three pre-fix kits. At 500 calories or less, the dishes are gluten free, with a number of options being dairy-free or vegan.


Launched just last year, Hungryroot has seen impressive growth and recognition in a very short period of time. The company raised $2 million last Spring, and, this past March, the company brought its total funding to $6 million with an additional $3.7 million in financing. Reported by TechCrunch, Lightspeed Venture Partners, Lerer Hippeau Ventures, Crosslink Capital and others, provided financing.

Expanding beyond its website, select Hungryroot’s products are now available at Amazon, with the company setting its sights on having their offerings stoked on Whole Foods shelves. “Now is really the time to accelerate the business,” said Ben McKean, founder and CEO of Hungryroot, in an interview with TechCrunch.

Whether one is looking for meals that meet specific dietary restrictions or looking to have tasty meal options for “Meatless Mondays,” Hungryroot is striving to be an accessible and affordable plant-based option. With its latest successful funding round and plans for expansion, the investment community looks forward to further developments from the company.

To learn more about Hungryroot, visit www.hungryroot.com.


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