Review sites like Yelp (YELP), TripAdvisor (TRIP), etc are crucial for your business. Get customers to write good reviews. How? Incentivize - give them discounts to write something good about your business! 3 out of 5 people look at review sites before buying something or going somewhere.
The biggest problem is the negative review. When this happens, you have to go after it and find out what the problem. Talk to the person, find out why they didn't like your business, and see if you can change it.
Get good reviews. Fix the bad reviews. Watch your business grow!
DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer