What happens when your customer wants price over quality? Ken Rutkowski tells you what to do when your gross revenue is up, and your net revenue is down. There will always be competition in business. What do you do when your competition is beating you at the price-point game? So, how do you convey the quality of your product to your customer?
1. Focus on the Value
2. People will pay for great Customer Service
3. Identify the Issue and then focus on the up-sales
By focusing on the value of your product, you can beat the competitive market.
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