How To Profit From Earnings Season (Hint: It Has Nothing To Do With Earnings)

Adam Sarhan |

‘EARNINGS SEASON’ DEFINED

Publicly traded companies report their earnings four times a year. Typically, this is done at the beginning of each quarter and the company tells shareholders what happened over the past three months. This period is also known as earnings season. Put simply, it describes a period time when the majority of companies released their earnings to the public. Earnings season occurs during: January, April, July and October (the first month of each new quarter).

WHAT SHOULD YOU LOOK FOR?

Most investors look for three things during earnings season:

1. Sales

2. Earnings

3. Guidance

Consistency:

To get an accurate read, it is important to compare the same quarter each year vs the same quarter in the prior year. For example, in January, companies report how they did in the fourth quarter (Oct-Dec) of the prior year. The fourth quarter tends to be strong for most companies because of the holiday shopping season. So it would not be accurate to compare sales in the fourth quarter vs sales in the third quarter. To remain consistent, investors tend to compare the same quarter vs the same quarter in the prior year. For example: Q4 2014 vs Q4 2013. Ideally, investors want to see strong growth in both sales and earnings vs the same period in the prior year. In addition to reporting earnings and sales growth- Most companies also release guidance for the new quarter and rest of the year.

My Secret Ingredient To Earnings Season:

In addition to analyzing the data, I place a stronger value on how the stock reacts to the data. I have seen stocks fall after reporting strong numbers. I have also seen stocks rise after reporting weak numbers. Therefore, this subtle, yet very important, clue offers investors great insight into how the stock will react over the next few months. Paying attention to how the stock reacts to the numbers is a very powerful tool to understanding how investors will react going forward. Check outFindLeadingStocks.com if you want specific buy and sell signals in leading stocks.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

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