Business Rockstars sits down with Jason Lee, Founder, and CEO of Illumr at the Milken Global Conference. Illumr offers an exciting new technology solution for companies that have a need to understand patterns of behavior that affect their business. Jason does Illumr’s company pitch and gives tips to entrepreneurs on how to pitch their business effectively. Jason says you have to explain the pain point that your company is solving and the solution to that pain point.