Nick Ingate is the CMO of The Projects, a brand consultancy with offices in Sydney, London and Los Angeles. Nick talks about influencer marketing and investing in those relationships. Nick talks about the importance of having clients who are OK pushing the boundaries with marketing. Nick talks about a campaign he did with Absolute Vodka, and what made it different than the traditional marketing campaigns.
How to make Influencer Marketing Work For You
Influencer Marketing can work, if you know how to use it.
Business Rockstars (BR) is currently the largest producer of live, daily, audio and video content targeted to entrepreneurs. Wantrepreneurs and Entrepreneurs learn to make good decisions early, when to pivot, how to build the right team, and how and when to raise capital. BR provides efficient resources through a variety of mediums: a 2 hour live radio and streaming video program, podcasts, blogs, social media, and soon a new mobile app. These are all mediums that capitalize on strong trends such as exploding mobile app usage (growing at 115% in 2013 alone) accelerated video viewing over text (over 200%/year in the last three years). What CNBC is to the day trader, Business Rockstars will be to the entrepreneur. Similar to how VICE Media built its footprint, BR is building a 24/7 content channel with a range of programming, content, and products that are focused on a large unmet need in the market: tools and training for entrepreneurship. BR has a powerful advantage with its uniquely talented management team, and investors, and advisors who are all laser focused on building Business Rockstars into the leading content platform for Entrepreneurs across Mobile, Social and Broadcast.
A weekly five-point roundup of critical events in fintech, the future of finance and the next wave of banking industry transformation.
A weekly five-point roundup of critical events in the energy transition and the implications of climate change for business and finance.