How to Increase Revenue Without Working More Hours

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I’m writing this article on a Friday. Fridays are usually the day I check in on my numbers in my accounting software. This morning I learned that in the last 12 months, I was able to increase revenue by $30,000. Not only that, but this was done while working less hours, traveling, moving and dealing with a hurricane.

These last 12 months have been a major lesson in what it’s like to increase revenue without running yourself into the ground. In fact, I’m less overworked than ever before. Here are the key differences I’m noticing moved the needle:

In this piece, I’m going to detail exactly what each of these means. So grab a cup of coffee (or tea) and enjoy.

You will not be able to increase revenue without changing your beliefs about money. Period.

Here are some of the beliefs that I see are the most common:

Number one, it’s when I release negative beliefs such as this that I am able to take responsibility for my own actions. Lots of people are out here sabotaging themselves simply because they don’t think they can make money.

Number two, you literally act differently if you know you deserve to make money. From walking into a room like you own it to negotiating like a boss. And yes, that helps you make more because people buy confidence.

Here’s what society tells you. Go to school, get a job, work 40 hours a week for 30 years, save for retirement.

How boring.

And besides, as I recently witnessed in a Facebook group full of very smart financial people, this model doesn’t necessarily work. Basically, school teaches you how to be a worker. And workers break their backs to make someone else rich.

School also teaches you how to follow rules. Any business owner will tell you that they have to make their own rules in order to be successful.

For example, I have a client who used to struggle with sales calls. The reason is because she thought a sales call was a job interview to prove her worth. She would twist herself into a pretzel just to be liked in hopes of making some money. This wouldn’t lead to being able to increase revenue because she gave off the impression that she didn’t value herself.

In reality, a sales call is so a business owner can screen whether or not they want the client in the first place. This allows you to walk into this situation with a healthy sense of confidence and self-respect. And guess what happens? People buy it. You literally increase revenue with your energy.

Finally, society says that you must work very hard to make money. Well, who says? I know people who make money from investment dividends and they don’t work at all! This doesn’t mean you don’t need to put forth effort, it just means that overworking yourself is not the answer to increasing revenue, The answer is knowing how to work smarter. This is a good segue into my next points.

Learning how to value my time as a business owner single handedly helps me make more money. Ultimately, valuing my time is a form of self-respect. That respect that I have for myself manifests in the outside world respecting me too.

Here are some of the ways I value my time as a business owner:

As you can see, I take my time as a business owner very seriously. I expect others to take my time seriously too. Since implementing these strategies, I’ve seen a major increase in revenue with less stress.

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Automation is my new best friend. From IG story ads to running a webinar on autopilot, paying for services that keep my business running even when I’m not working is a good investment.

The best automation tool I use is my webinar software. I promote my most popular webinar several times a week on social media. I also run ads to the webinar which presents me with new email subscribers every day. The webinar is a recording but it looks like it’s live.

What has happened as a result? More email subscribers, more consults and more sales. And I don’t actually do anything until I get on the phone for a consult. Everything else is automated.

In the previous section, I mentioned how I work smarter by automating parts of my marketing and sales. These have all been the right investments because I make more money on the backend.

Another way I work smarter is by delegating. For example, I hire a PR professional to help me secure media mentions. They also manage my Twitter account. Or, I hire someone for my Instagram account.

And finally, I regularly invest in education. I worked with a mentor last year who helped me create the systems that are making me money today. In total, I invested about $3,000 but I’ve made a return of $40,000. That’s a $37,000 return on investment!

If you want to increase revenue while working less, you have to make investments. You must invest in software, people and education. Otherwise, you’re left doing all the work while getting absolutely nowhere.

As you can see, your ability to increase revenue is not necessarily tied to taking on more work. It’s more about being smart with your time and money. It’s also about allowing yourself to make more by forgetting most of what society has taught you about how hard it is to make money.

Tags: business tips, productivity

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

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