Business Rockstars sits down with Jeremy Andrus, President & CEO Traeger Wood Fired Grills. Prior to this new venture, Jeremy was the former CEO of Skullcandy, Inc.
Jeremy talks about his journey with Skullcandy. He recalls seeing a need in the market and having a vision, “Being opportunistic around where your vision can take you is really important.” Jeremy gives tips to small business owners on how they can identify the magic in their business idea and scale.
Jeremy acquired Traeger Grills 3 years ago. He says, “One of the things I have realized as an entrepreneur is, it’s hard to create magic. In my years at Skullcandy, we figured out how to create magic and it grew like crazy…” Jeremy found that magic again with Trager Wood Fired Grills and decided it was the right time to scale the business. Check out the video below!
Business Rockstars
Business Rockstars (BR) is currently the largest producer of live, daily, audio and video content targeted to entrepreneurs. Wantrepreneurs and Entrepreneurs learn to make good decisions early, when to pivot, how to build the right team, and how and when to raise capital. BR provides efficient resources through a variety of mediums: a 2 hour live radio and streaming video program, podcasts, blogs, social media, and soon a new mobile app. These are all mediums that capitalize on strong trends such as exploding mobile app usage (growing at 115% in 2013 alone) accelerated video viewing over text (over 200%/year in the last three years). What CNBC is to the day trader, Business Rockstars will be to the entrepreneur. Similar to how VICE Media built its footprint, BR is building a 24/7 content channel with a range of programming, content, and products that are focused on a large unmet need in the market: tools and training for entrepreneurship. BR has a powerful advantage with its uniquely talented management team, and investors, and advisors who are all laser focused on building Business Rockstars into the leading content platform for Entrepreneurs across Mobile, Social and Broadcast.
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