Erik Oberholtzer, co-founder & CEO of Tender Greens sits down with Business Rockstars at The Milken Global Conference! Erik talks about why he started a sustainable food company and the ‘fine casual’ dining concept. He discusses the challenges behind starting a sustainable food company: 1. A lot of people see the enthusiasm in food and think it is easy 2. Having the proper amount of experience is challenging 3. You have to ask yourself the question, ‘Why does the world need my restaurant? Erik touches on urban farming, the future of food with technology, and his foundation – The Sustainable Life Project! Check out the video below.