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How To Build A Brand That Gives Back

How to create a brand that benefits a cause.
Business Rockstars (BR) is currently the largest producer of live, daily, audio and video content targeted to entrepreneurs. Wantrepreneurs and Entrepreneurs learn to make good decisions early, when to pivot, how to build the right team, and how and when to raise capital. BR provides efficient resources through a variety of mediums: a 2 hour live radio and streaming video program, podcasts, blogs, social media, and soon a new mobile app. These are all mediums that capitalize on strong trends such as exploding mobile app usage (growing at 115% in 2013 alone) accelerated video viewing over text (over 200%/year in the last three years). What CNBC is to the day trader, Business Rockstars will be to the entrepreneur. Similar to how VICE Media built its footprint, BR is building a 24/7 content channel with a range of programming, content, and products that are focused on a large unmet need in the market: tools and training for entrepreneurship. BR has a powerful advantage with its uniquely talented management team, and investors, and advisors who are all laser focused on building Business Rockstars into the leading content platform for Entrepreneurs across Mobile, Social and Broadcast.
Business Rockstars (BR) is currently the largest producer of live, daily, audio and video content targeted to entrepreneurs. Wantrepreneurs and Entrepreneurs learn to make good decisions early, when to pivot, how to build the right team, and how and when to raise capital. BR provides efficient resources through a variety of mediums: a 2 hour live radio and streaming video program, podcasts, blogs, social media, and soon a new mobile app. These are all mediums that capitalize on strong trends such as exploding mobile app usage (growing at 115% in 2013 alone) accelerated video viewing over text (over 200%/year in the last three years). What CNBC is to the day trader, Business Rockstars will be to the entrepreneur. Similar to how VICE Media built its footprint, BR is building a 24/7 content channel with a range of programming, content, and products that are focused on a large unmet need in the market: tools and training for entrepreneurship. BR has a powerful advantage with its uniquely talented management team, and investors, and advisors who are all laser focused on building Business Rockstars into the leading content platform for Entrepreneurs across Mobile, Social and Broadcast.

Jake Kloberdanz is a social entrepreneur and the CEO and Founder of ONEHOPE Wine, a world-class vineyard in Napa Valley that makes a positive impact on the world every day. ONEHOPE is a California-based social enterprise that sells wine and other products and services to raise awareness and funding for charitable organizations.

Jake talks about his passion for wine and how he got into the wine business. From the early days of working late hours in the grocery store, Jake realized the relevance of cause marketing, involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. He then got the idea to build a wine brand that gave back year round.

Jake talks about the importance of networking and how working at Trade Shows led him to meet the Mondavi Family. Jake explains that he attended hundreds of trade shows before meeting the influential Mondavi family members, “Running into the Mondavi family was a little bit by chance…but it took hundreds of events before where we didn’t necessarily run into Michael Mondavi or a legend like that…”

Watch the video to learn more!