How Facebook's New Graph Search Changes Social Networking

Equities Editors Desk |

Facebook Graph Search, what is facebook graph searchBuzz around Facebook's (FB) new mystery search product had been humming for weeks now. As one of the most powerful and influential web companies in the world, Facebook's foray into a new area had many peaked the curiosity of many people--both users and investors. The world's largest social network today unveiled Graph Search, which is more an evolution of its platform than a whole new venture into the search business competing against the likes of Google (GOOG) and Bing (MSFT).

What is Facebook Graph Search?

Simply put, the new Graph Search basically allows users to find other friends in their networks with the same interests in music, movies, hobbies, as well as other criteria such as location, schools and employers. Allowing Facebook members to organize the way they navigate through their friends on the platform is the logical step in providing a more refined social experience. The search fields are based on some of the data Facebook has collected from its members.

While the term "search" automatically draw comparisons to Google or Bing's bread and butter, Facebook's new feature isn't focused on web search. Rather, Graph Search's primary focus as of now is to help users sift through the available and relevant data found on profiles, Timelines, and Newsfeeds in its own realm. It's more about enhancing the online social experience through finding other people with common interests than the broader approach of web search. Consequently, companies like Yelp (YELP) and IACI (IACI), which owns sites like and other dating sites could take the biggest hit. LinkedIn (LNKD) could also take an indirect hit as well if Graph Search is refined for employment recruiting.

While Graph Search is only available in a limited beta release right now, Facebook plans to roll out the service completely within the next month.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Symbol Name Price Change % Volume
YELP Yelp Inc. Class A 47.24 0.42 0.89 492,336 Trade
FB Facebook Inc. 178.83 -0.18 -0.10 5,915,097 Trade
PFIN P & F Industries Inc. 7.40 0.00 0.00 66 Trade
LNKD LinkedIn Corporation Class A n/a n/a n/a 0 Trade
GOOG Alphabet Inc. 1,019.55 0.46 0.05 578,923 Trade
IACI IAC/InterActiveCorp n/a n/a n/a 0 Trade
MSFT Microsoft Corporation 82.49 0.09 0.11 8,584,536 Trade


Emerging Growth

Taranis Resources Inc.

Taranis Resources Inc is an exploration stage company. The Company along with its subsidiaries is engaged in the acquisition and exploration of mineral properties. Its projects include Thor Property in…

Private Markets

iPRO Network, LLC

We provide the platform, tools, and resources to empower individuals and professionals to market desirable goods and services to the public, taking the place of traditional methods of commerce.

The Green Organic Dutchman

The Green Organic Dutchman Ltd. ("TGOD") produces farm grown, organic cannabis for medical use. The company grows its high quality organic cannabis in small batches using craft growing, all natural…