Rob Mondavi Jr. Winemaker-Co-Founder of Michael Mondavi Family Estate sits down with Business Rockstars to talk about growing up in the wine business! Rob Mondavi Jr. discusses the family dynamic and how to differentiate the business and personal family time. Rob talks about the important decision of working outside of the wine industry for 5 years before joining the family business. Rob talks about how the wine business takes time. Making the wine takes time, and making a profit also takes time. He also touches on funding and investors in the wine space. Passion and persistence are key in the wine industry!