Lona Alia, Founder of Style Lend sits down with Business Rockstars! Style Lend is a Peer to Peer Fashion Rental Marketplace. Lona saw the pain point women face of having a closet of clothes with nothing to wear. Lona tells the story of her entrepreneurial journey and how she thought of the concept behind Style Lend through her travels. Lona talks about Style Lend’s business model and the challenges that came along after launching. Raising money and talking to investors was not an easy thing to do – especially having a female-focused business. Lona gives fundraising and pitch tips to female entrepreneurs and tells her story with Y-Combinator!