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Harnessing the Power of Color Psychology in the World of Finance

The effects of color are widely used in marketing and branding across industries.

Independent Equity Research Analyst and Writer

I am a financial analyst with a specific interest in the stock market. I analyze individual stocks, sectors, industries, and regions to identify the most promising opportunities for growth investors. Most of my opinions can be found on my growth investing blog, CAGRValue.com
I am a financial analyst with a specific interest in the stock market. I analyze individual stocks, sectors, industries, and regions to identify the most promising opportunities for growth investors. Most of my opinions can be found on my growth investing blog, CAGRValue.com

How often do you consider the importance of color in everyday life? We are seldom conscious of the impact different colors have on our psyche, and to what extent they inform our perception of the world around us. The intriguing topic of color psychology has been explored by DesignAdvisor who created an infographic detailing 40 facts about color and its influence on different aspects of a business.

The effects of color are widely used in marketing and branding across industries, and the financial sector is no different. Your choice of colors and the way you use them has far reaching implications which can mark the difference between success and failure for your investment company. Here are a few facts about color psychology to help you make the most of your color choices and enhance the impact of your brand on investors.

Business relationship disclosure: I work for DesignAdvisor, the designers of this infographic.