Harnessing the Power of Color Psychology in the World of Finance

Nicholas Kitonyi  |

How often do you consider the importance of color in everyday life? We are seldom conscious of the impact different colors have on our psyche, and to what extent they inform our perception of the world around us. The intriguing topic of color psychology has been explored by DesignAdvisor who created an infographic detailing 40 facts about color and its influence on different aspects of a business.

The effects of color are widely used in marketing and branding across industries, and the financial sector is no different. Your choice of colors and the way you use them has far reaching implications which can mark the difference between success and failure for your investment company. Here are a few facts about color psychology to help you make the most of your color choices and enhance the impact of your brand on investors.

Business relationship disclosure: I work for DesignAdvisor, the designers of this infographic.

DISCLOSURE: I have a working relationship with DesignAdvisor, the designers of this infographic.


The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

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