LOS ANGELES, June 30, 2015 (GLOBE NEWSWIRE) -- GTX Corp. (GTXO) , an IoT platform in the personal location GPS wearable technology and wandering assistive technology business, announced that former NFL Super Bowl Champion wide receiver Sidney Rice has joined the GTX Corp family as one of the Company's newest athlete endorser and brand ambassador.
After seven seasons in the NFL, Rice attributed his retirement in July of 2014 to concussion concerns. Since retirement, Rice has served as a voice for Traumatic Brain Injury (TBI) awareness and how the lasting effects of concussions can hinder overall brain health. He is an active proponent of concussion awareness, attending and speaking at the 2014 #C4CT Concussion Awareness Summit held at the United Nations Headquarters. In February of 2015, Rice announced that after his death he will donate his brain to science in the hopes of furthering concussion research and generate greater awareness of football's long-term effects on the brain.
As an athlete endorser for GTX Corp, Rice will work hand-in-hand with the Company to provide insight and champion initiatives for both youths and adults, targeting those suffering from TBI and/or Alzheimer's disease. Although Rice will help introduce several of the Company's products, his focus will be on GTX Corp's flagship product the GPS SmartSole, a stigma free, safety and security proactive monitoring and tracking solution for those who suffer from Alzheimer's disease, dementia, autism, TBI and other cognitive memory ailments and have a tendency to wander.
"Working with GTX Corp helps to expand my message to incorporate those affected by a wider variety of brain disorders such as Alzheimer's, autism, dementia, and more," stated Rice. "It's important to keep the discussion going about brain health, building on the information available and the research being done, in order to ensure procedures are used for prevention and that aftercare is provided for those affected."
"Sidney is not only a Super bowl Champ, he is a Champion for a cause we are deeply aligned with, commented Patrick Bertagna GTX Corp CEO." Sidney truly understands the impact of memory loss and how devastating it can be. He retired at the height of his career, still young and healthy, but he knew he had another calling. Some of his team mates will suffer from TBI, many seniors will inevitably be diagnosed with Alzheimer's and dementia and even though preventions and cures are still work in process, creating awareness and informing those who have symptoms is something we know Sidney will do passionately and with conviction. We are extremely honored to have him join our team."
GTX Corp (GTXO) is a holding company that owns and operates two subsidiaries engaged in the IoT and wearable technology business. GTX was founded in 2002, became publicly traded in 2008, and is headquartered in Los Angeles, California, with a European distribution and fulfilment center in Ireland / U.K. and international reseller/distributors in Canada, Mexico, Australia, Nepal, Italy, Switzerland, Austria, Sweden, Norway, The Netherlands and Finland that service customers in over 20 countries. And a proud member of the United Nations Global Compact.
Known for its game-changing and award-winning patented GPS Smart Shoe, block buster Smartphone GPS Tracking App, and GPS SmartSole, GTX provides a global monitoring platform and solutions that answer the "where is" question: where is my mother, child, employee, pet, vehicle and high value asset.
Through a robust enterprise licensing, subscription business model the Company offers a complete end to end solution of location based hardware, middleware, apps, connectivity and professional services. Letting you know where or how someone or something is at the touch of a button, delivering security and peace of mind in an instant. GTX Corp also owns and operates LOCiMOBILE, Inc which develops applications for smartphones and tablets and Code Amber Alertag. The Company has a comprehensive intellectual property strategy and owns an extensive portfolio of patents, patents pending, registered trademarks, copyrights and URL's and was recently featured in a 38 page research piece which outlines the value proposition of the Company's IP portfolio.
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