GTX Corp. (GTXO), a pioneer in smart, mobile and wearable GPS tracking and recovery location-based products, has expanded its purchase options for its flagship wearable GPS SmartSole tracker. The new flexible options, available exclusively through GTX’s website, provide customers with greater flexibility than ever before and should expand consumer market penetration of the GPS SmartSole.
Complementing the company’s existing Premium offering, GTX has introduced two new pricing plans:
The new pricing options offer several alternatives for consumers, caregivers and small businesses that may be seeking lower upfront costs or different service plan payment options. It is important to note that the Economy Service does not include Geozone alerts, which are perimeter alerts that are triggered when the wearer of the GPS SmartSole crosses into or outside a zone defined by the customer.
The Easy Start Bundle and Economy Service packages are currently offered only through GTX’s website, while the Premium Package will continue to be available through Amazon (AMZN) and other direct channels as well. Over 45 million Americans will be caring for 117 million seniors by 2020, according to Bloomberg, with the market for remote senior care monitoring representing a $50 billion market by itself. GTX’s new pricing plans are aimed at expanding GTX’s footprint in the wearables market by making it “easier for caregivers to take advantage of this incredible GPS monitoring solution,” according to Meghan Ravada, the company’s Community Relations Director.
The new pricing plans should also serve to drive new traffic to the company’s website, where consumers will find the entire spectrum of smart products in addition to the GPS SmartSole, including:
The additional purchasing options on GTX’s website complement the coordinated marketing endeavor that the company has been making across multiple channels.
- Recently on Keeping Up with the Kardashians (“My Mother’s Keeper,” episode 12 of season 14, which aired January 7, 2018), Kris Jenner gave Mary Jo, her mother, a new pair of sneakers and GTX’s GPS SmartSole in order to keep better tabs on her whereabouts. The episode was watched by approximately 1,053,000 viewers, according to ShowBuzzDaily.
- At the International Consumer Electronics Show (CES) in Las Vegas in January 2018, GTX showcased a suite of existing and future products for the first time beyond GPS tracking solutions for seniors afflicted with dementia and Alzheimer’s disease. GTX now has solutions for children, the military, law enforcement, mobile workforce and athletes. Further, the company’s Biometric Insoles effectively expand its target audience from the 6 million currently diagnosed with Alzheimer’s disease to the 72 million baby boomers in the US that need or want their mobility, activity and gait monitored.
- GTX was a Silver Sponsor for the Super Bowl LII Big Game Experience in the days leading up to the game. Alongside its strategic partner Veristride and long-time advisor and former Minnesota Viking Jack Brewer, the company showcased its new Biometric Insole Technology to a captive audience throughout the various events during Super Bowl week.
In its “Patient Safety in Healthcare, Forecast to 2022” report, Frost & Sullivan, a leading market research firm, said that adverse patient safety events across healthcare segments are expected to drive the cost burden on the US and European healthcare systems to $384 billion by 2022, up from an estimated $318 billion in 2016. The report identified wearables as one of the key growth opportunities that will drive the patient safety market over the next five years.
According to Bloomberg, citing a 2016 study sponsored by the AARP and others, 75% of caregivers desire a technology solution to help ease their duties, but only 7% have actually done so. With its multiple product offerings and key partnerships with the US military (on-base personnel tracking), ORBOCOMM (ORBC), connectivity and distribution for Verizon approved GPS tracking devices, TruSense (household activity tracking) and HeartMath (guide for GPS SmartSole caregivers), GTX is well positioned to benefit from the burgeoning market opportunity in remote safety monitoring.
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