Google Spikes on Release of iOS Version of Google Now

Michael Teague |

Google's list of servicesShares for Google (GOOG) were trading for $821.55 on Monday, on a gain of 2.5 percent after the debut of an iPad and iPhone-friendly version of the personal assistant app Google Now.

The move is being seen as a challenge to Apple’s (AAPL) Siri. Google has embedded its interpretation of the concept within the Search app that is currently available from its rival’s App Store.

It marks the first time that the program has been available outside of the Android platform, and comes at a moment when Google, particularly with the help of Samsung whose phones depend on the Android operating system, has been able to take a significant bite out of Apple’s share of the mobile market.



When Apple redesigned its operating system last fall, it eschewed Google’s map service, attempting to replace it with its own version. Due to a number of malfunctions, the software was seen as a failure, and is still commonly perceived as inferior to Google’s.

In a similar way, Google Now is not only a threat to Siri because of its availability on the iOS platform. The application also purports to offer features that its counterpart does not.

Google Now boasts the ability to predict the sort of information that a given user would both want and need throughout the day, effectively teaching itself user-preferences based on information culled from searches and other activity. The app’s functionality in its iOS version is limited, but still encompasses anything from driving directions to weather and traffic information to suggestions about what movie one might want to see on the weekend.

The release of Google Now comes as the company seems ready to settle its dispute with European Union anti-trust regulators. In response to criticism and formal complaints from competitors in the EU, Google has said it will more clearly label its searches so that users will be able to tell which sites and services are affiliated with the company.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
AAPL Apple Inc. 158.73 0.06 0.04 20,810,632 Trade
GOOG Alphabet Inc. 921.81 6.81 0.74 936,654 Trade
DCM NTT DOCOMO Inc American Depositary Shares 23.14 0.25 1.09 145,807 Trade

Comments

Emerging Growth

Immunovaccine Inc.

Immunovaccine Inc is clinical stage biopharmaceutical company. The Company develops products based on its proprietary vaccine enhancement platform in T cell activating therapies for cancer.

Private Markets

Quants Inc

Quants, Inc, a California Corporation, develops, markets and operates financial technology platforms and alternative investment products offering sophisticated risk management since 2010. The Company has primarily sharpened its focus with…

Voleo

Voleo is a free download that allows you to form investment clubs with your friends, family, colleagues, classmates, teammates…basically anyone you know and trust. Invest and manage a stock portfolio…