Medicinal marijuana has been steadily gaining acceptance since 1996 when the state of California legalized it for medical use. Since then, more and more states have begun to allow cannabis recommendations. Today, there are 16 U.S. states that allow medicinal cannabis and the industry continues to expand, both across state border and within itself.
At the helm of the business revolution within the growing medicinal cannabis industry is General Cannabis Inc., (CANA). The technology-based Internet marketing service company has directly benefited from the heightened interest and activity after having identified a need in the market. The rise of medicinal marijuana has complicated the way that people procure it. It’s no longer a cash exchange between two people, but a complicated process that can involve credit cards and a variety of seller options.
General Cannabis has streamlined both the process of finding and paying for medicinal cannabis and the reaction to their services proves the strength the idea and the business.
The technology-based Internet marketing services company announced that WeedMaps Media reported record monthly revenue of $1.1 million for the month ended July 31, 2011. WeedMaps Media is home to WeedMaps.com, a dispensary finder website that offers user reviews and daily deals on medicinal cannabis. The continued momentum parallels the strength in the growing industry and can be observed in all the legacy offerings of the company ranging from the Daily Deals to the doctor’s network. The company plans to continue to capitalize on the market with the introduction of new ways to monetize the content on their site.
In additional, General Cannabis plans to complete testing of SafeAccessMD.com, a new portal that provides patient management solutions and software applications to the alternative healthcare industry. The site provides secure solutions that allow patients to manage appointments and doctors to run their practices efficiently by optimizing appointment schedules. This is the latest effort by General Cannabis to help the internal operations reflect the strength of the booming industry.
SafeAccessMD is legitimizing practices through such services as offering physicians the ability to verify recommendation letters, use electronic patient profiles and medical record and schedule appointments online.
These operational improvements allow the procurement of medicinal cannabis, now considered a medical treatment in many states across the U.S., to operate with as much or arguably greater fluidity than prescriptions pharmaceuticals.