Internet represents a vital frontier for most businesses, as a web presence can help increase sales, lower overhead and allow a company to expand its audience further than ever before in a short amount of time.
General Cannabis, Inc., is one such business. The technology-based Internet marketing services feels so strongly about the role of the internet in their business model that they have changed their name to SearchCore Inc. (SRER), effective January 6, 2012. The name change reflects the company’s decision to leverage the technology used to build its medicinal cannabis business into other industries.
SearchCore has successfully established a businessmodel that consists of Internet verticals, custom management as well as softwareand technology focused business services.
"We remain absolutely committed to the medicinal cannabis industry and have a full slate of technology-based services lined up for 2012. The simple fact is that we believe we can expand our proven business model into other niche non-cannabis related industries and reach the same level of successes that we experienced in 2011," said Doug Francis, President of SearchCore. "In short, our business model is scalable, and we believe we can continue and gain market share in the medical cannabis industry and simultaneously expand into other sectors."
The company’s medicinal marijuana business has seen ongoing revenue strength as a result of its successful forays into digital and mobile spaces. The company’s leaders are confident they could experience similar results in new markets.
"The technological fundamentals of our business model can easily be leveraged, and our goal in 2012 is to duplicate that model in an attempt to methodically grow our company," said Jim Pakulis, CEO of SearchCore. "In the short, medium and long term, we believe this approach best serves our shareholders and investors.
The company remains committed to their growing business of medicinal cannabis and continue to refer to this emerging sector as their “lifeblood.” Executives at SRER remain bullish on the future of the marijuana industry and believe it will stay a vital part of their makeup, but will continue to diversify and expand their capacities over a multitude of sectors.
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