The attitude toward cannabis legalization is shifting on a consistent basis and General Cannabis (CANA) is at the helm of this revolution. The technology-based Internet marketing services company recently announced its latest role; marketing the National Organization for the Reform of Marijuana Laws, or NORML. General Cannabis, which runs the popular dispensary and doctor finder site, WeedMaps.com, as well as other industry related sites, intends to power the organization's website and many of its social networking and search features.
General Cannabis specializes in developing websites that are modern and user friendly. WeedMaps.com continues to attract an increasing number of unique viewers each month both through its ease of usage and amplified mobility. General Cannabis has exhibited a consistent capacity to identify internet trends and the needs and desires of the medicinal marijuana community. These factors have helped them continue to expand their user base as well as to grow their profits.
Legalization on the Horizon
The company will now employ their savvy to the cause of marijuana legalization. The call for the federal legalization of marijuana has been expressed repeatedly and the voices of support are only getting louder. When given the opportunity to create petitions, with the guarantee that enough support would have it viewed by the U.S. government, marijuana was among the first hot button issues. The potential taxation of the multiple billion dollar industry, alongside the business and jobs it could create are compelling, especially in an economy struggling with such things.
The success of General Cannabis is tangible proof of the fiscal potential in medical marijuana. That promise would expand exponentially should the herb ever be made legal for recreational use. The government, as publicly strapped for cash as it is could benefit from the extra income.
NORML believes in that cause and is the oldest and largest marijuana legalization organization in the United States. A Washington DC-based nonprofit public-interest advocacy group that lobbies Congress and state legislatures for more rational and cost-effective marijuana policies, NORML will soon benefit from a website as timely and compelling as the cause it stands for.
DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer