Gamifying Personal Finance with Prize-Linked Savings

Ashley Dunham  |

Long Game is a personal finance app that uses games and rewards to encourage you to save. It’s an FDIC-insured, no-fee savings account that earns interest, and on top of the interest, you earn chances to play games. Our games are quick, light-weight games like scratchers and slot machines, and you can win real cash and crypto prizes, up to $1,000,000. Of course, the money you are saving is never at risk, and the more you save, the more chances you have to win. The app is available for Android and iOS Devices.

We recently spoke with Lindsay Holden, the CEO of Long Game.

How did the concept on Long Game come about?

I wanted to start a business with a positive mission, and I read about the idea of Prize-Linked Savings (where you get chances to win a “lottery” for saving). I was also thinking about the psychology of money, and wondering “why is it so fun to gamble, but so un-fun to save?” and the idea of Long Game evolved out of that..

What separates Long Game from its competitors?

We make your personal finances magical, fun, and full of potential, and I think a lot of other financial apps miss that emotional mark. I don’t think that traditional “financial literacy” education is very effective, and instead, we focus on rewarding users for taking the right action and making the app feel good. It’s the only game where, if you’re succeeding in Long Game, you’re also succeeding in your real financial life!

Gamifying finance seems like a great way to connect with the new age investors, what do your demographics look like?

Most of our users are between the ages of 18-26 and are just starting out in their financial lives. There’s a quote from Hamilton “Hey yo, I’m just like my country/ I’m young, scrappy and hungry/ And I’m not throwing away my shot” and that’s just like our users! A lot of younger millennials and Gen-Z are facing tough economic situations, and they’re hungry for better financial tools.

Where do you see Long Game in the next 5 years?

My goal is that 5 years from now people who use Long Game will have better economic outcomes than people who used traditional banking apps. Most Americans are struggling with their finances, and we want our users to get out of the stress and shame by providing tools that make a real difference. Our goal is to transform the financial situations of an entire generation.

Anything else you want potential Long Game users to know? Anything coming up you can tease?

Managing your money can be magical and full of hope! I know that lots of people feel ashamed or hopeless about their finances, but don’t let that define your relationship with money-- saving can have joy and sparkle. Play a game, win some cash, and you’ll want to save more. I can also tease that we’re looking at ways to make other parts of your financial life feel fun and full of potential too.

About the CEO

Lindsay Holden is the CEO of Long Game, a gamified personal finance app for Millennials that encourages saving with rewards and cash prizes.

Before starting Long Game, Lindsay Holden co-founded the Applicant Auction, the primary auction for Top Level Domain names which held over $1 billion in auctions before being acquired. Before that she helped to launch Formation 8, a venture capital firm in Silicon Valley. Ms. Holden holds a B.S. in Chemical Engineering and an MBA from the University of Colorado, Boulder.

Image Source: LongGame


DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer.


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