Fandango Acquires Rotten Tomatoes and Flixster

Stephen L Kanaval |

Your online movie going experience just got a little more centralized.

Fandango the advance movie ticket broker signed a deal to acquire the movie review site Rotten Tomatoes and streaming video service Flixster. The deal will understandably allow Fandango the ability to show customers movie times, reviews, entertainment news, and on-demand videos all in one place. With the addition of Rotten Tomatoes and Flixster, Fandango's monthly online audience grows to 63 million visitors. Fandango already had 1 billion visits to its website in 2015, and with movie resources for customers now linked to the site business should expand.

"Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, 'super tickets,' gifts with purchase and other new promotional opportunities," said Fandango President Paul Yanover on Wednesday.

Rotten Tomatoes rating system is an influential tool in drawing customers to the box office. According to a report by the Hollywood Reporter, this summer Rotten Tomato scores on movies like Jurassic World and Furious 7 gave movies a perceived respectability according to customers and acted as a barometer on what movies were worth spending money on. Movie release posters are even showing Rotten Tomato scores instead of critic quotes nowadays.

Flixster offers a social and mobile application that got 50 million installs last year. Now, Warner Bros. Entertainment will hold a minority stake in the company as part of the agreement, although financial details have not been divulged. However, it is clear that Warner Bros. has a minority stake in Fandango now. All three sites will remain separate entities in the deal for now.

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