Etisalat Nigeria Appoints Matthew Willsher Chief Executive Officer

AllAfrica |

The Board of Directors of Etisalat Nigeria has announced the appointment of Matthew Charles Willsher as its substantive Chief Executive Officer.

Willsher previously held the position of Chief Commercial Officer and acting Chief Executive Officer since August 2013 when previous CEO, Steven Evans stepped down.

In under a year of his leadership Etisalat has recorded over 20\% growth in its customer base, increase in spend per customer, significant strengthening of margins, and has maintained the number one position on customer satisfaction.

Willsher, a physics graduate from the prestigious University of Oxford with a Masters in Management from McGill, started his career in brand management at Procter & Gamble.



He joins Etisalat Nigeria with over 20 years in telecommunications. Prior to Etisalat Nigeria, he was Executive Vice President, Marketing at Etisalat Group from 2011 to 2013. He also served as Chief Marketing Officer and Head of the Consumer Business from 2008 to 2011 at Maxis, the leading telecommunications operator in Malaysia, an innovative operator that overtook the incumbent operator in Malaysia to become number one.

From to 2005 to 2008, he was Chief Operating Officer in CSL Limited, the largest mobile operator in Hong Kong; and before this, he spent 4 years at Telstra Australia where he occupied a number of leadership positions. Willsher's blue-chip career also includes managing a range of consumer products for BT in the UK, leading marketing for BT's mobile operator joint venture with LG Telecom in South Korea.

Mr. Hakeem Belo-Osagie, Chairman of Etisalat Nigeria said: "Matthew's creativity and deep understanding of emerging markets has played a pivotal role in Etisalat's strengthened market position in the highly competitive telecommunications industry.

"He brings with him the vision, passion and years of experience from diverse environments which have sustained the execution of our priorities providing superior customer experience, sustained network quality and increase in our operational excellence. We look forward to the continued leadership that he has brought to the company."

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
WSMTF Westminster Group Plc Ord n/a n/a n/a 0

Comments

Emerging Growth

Reliq Health Technologies Inc.

Moseda Technologies Inc provides mobile and IT cloud computing to increase operational efficiency and security. It develops SmartFleet, a solution designed for commercial use, as well as SmartCare, a mHealth…

Private Markets

Trustify

Trustify provides trust and safety in both the digital and physical worlds through our vast network of on-demand Private Investigators.By removing the large retainers and high hourly rates that traditional…

8tracks

Our mission is to be the best place for people who care about music to create and discover thoughtfully curated playlists. In essence, 8tracks is a platform for online mixtapes.