Instagram got its start in October 2010, and since then has grown to more than 800 million monthly users across the globe – falling behind only YouTube and Facebook. But, the fact that it’s growing faster than those two platforms means it’s an often untapped resource for many marketers, who can take advantage of it by connecting with Millenials. When done right, social media marketing can build brand loyalty and increase profits.
Let Influencers Do Your Marketing For You
Influencers already have an established audience who trusts them. Small business social marketing can be tricky, so using influencers lets you connect with your target audience without blatantly advertising to them. Influencers will work with you, either for money or for free product to share your message with their followers. Bear in mind, however, to be in compliance with the FTC, they must disclose the working relationship with your company.
Celebrities vs. Microinfluencers
While celebrities do have massive Instagram followings, it’s possible to get a microinfluencer, or someone with less than 5,000 followers, to give you more bang for your buck. Typically, these microinfluencers are much more engaged with their following, which offers you a better ROI than hiring an influencer based on follower volume alone. You can work with multiple influencers for much less than the cost of a single post from a celebrity.
Start Small and Scale as Needed
The beauty of working with Instagram influencers is that you can start small, working with just one or two influencers. As you see the results of the campaign, you can choose additional influencers to work with as needed to scale accordingly. Plus, when you have another campaign, you know which influencers delivered the best ROI, so you can reach out to work with them again.