Dillard's Now Carrying Naked's Men's Collection

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Expanded Distribution Milestone Announced Alongside Launch of Men's Loungewear Collection

NEW YORK, NY--(Oct 6, 2015) - Naked Brand Group Inc. ($NAKD) ("Naked"), an innovative inner fashion and lifestyle brand, is pleased to announce that its men's underwear collections are now available for purchase at Dillard's, one of the nation's largest fashion apparel retailers. Styles available at select Dillard's department stores include Naked's Luxury Micromodal, Essential Cotton 2-Pack and Active Microfiber collections. The collection will also be available nationwide on Dillards.com in late October. This expanded retail presence in new markets is an important step in the commercial execution of Naked's growth strategy aimed at attracting a broader customer base with new products, packaging, pricing and marketing.

"We are delighted to be launching our new men's collections at Dillard's. Having an extensive working history with Dillard's, I know they are a fantastic partner," said Carole Hochman, CEO and Chief Creative Officer of Naked. "Adding a premier retailer like Dillard's as a partner for Naked, alongside other distinguished department stores like Nordstrom and Hudson Bay, is a key component of our business strategy to make Naked's outstanding products broadly available to consumers."

In conjunction with this important distribution milestone, Naked has also announced its expansion into men's loungewear. The new Fall 2015 men's loungewear collection, which is now available at www.wearnaked.com and will be available at select retail locations including Nordstrom stores, extends the brand's product offering for men and complements Naked's recent launch into the women's market. Naked's men's loungewear collection is based on Naked's signature fabrics and includes a selection of lounge pants and shorts, as well as short and long sleeve tops retailing for $60-$80.

"Now both men and women can enjoy Naked's super soft fabrics from head to toe. We believe we have created impeccably designed loungewear that not only feels amazing but looks sharp enough for versatile, everyday wear," said Joel Primus, Naked's Founder and President. He added, "We look forward to expanding our customer base across the U.S. and Canada."

Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked has a strong and growing retail footprint for its innovative and luxurious men's innerwear products in some of the best online and department stores in North America including Nordstrom, Hudson Bay, Dillard's, Amazon.com, BareNecessities.com and many more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami HEAT star Dwyane Wade. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist joined the company's Advisory Board and will serve as Creative Director for a signature "Wade x Naked" collection of men's innerwear launching 2016. Naked is now headquartered in New York City and plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as athleisurewear, swimwear, sportswear and more.

Forward Looking Statements
This news release contains forward-looking statements, which reflect the expectations of management of the Company with respect to potential future events. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, statements regarding Naked's men's collection being available for purchase at select Dillard's stores and on Dillards.com, the launch of Naked's men's loungewear and sleepwear for consumer purchase and the potential expansion of Naked's customer base in general. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company's key markets; the Company's inability to effectively manage the growth and the increased complexity of its business; the Company's highly competitive market and increasing competition in the market; the Company's inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company's failure to maintain the value and reputation of its brand; the Company's failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in the Company's reports filed with the Securities and Exchange Commission and available at www.sec.gov. These forward-looking statements are made as of the date of this news release, and the Company disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.

Contact Information


    Lauren Weissman
    Tel: 646-336-6420
    E: lweissman@efgpr.com


    Chuck Harbey
    Managing Director, Corporate Advisory
    Tel: 1 646-863-7997
    Business Media:
    Sean Leous
    Managing Director, Public Relations
    Tel: 1 646-863-8998



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